SEO Specialist (B2B | AI & Performance Marketing)

Advenser Engineering Services; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Advenser Engineering Services is looking for a results-driven SEO Specialist to enhance organic growth, brand visibility, and lead generation for B2B services. You will execute SEO strategies, create and optimize content, and manage Google Ads campaigns.

The ideal candidate will have a strong background in on-page and technical SEO, AI-driven search optimization, and proficiency in tools like Ahrefs and SEMrush. Your analytical skills and ability to manage multiple projects will be essential in this role.

Qualifications

• Hands-on experience in on-page SEO, technical SEO, and content optimization.
• Ability to independently write and optimize SEO-focused content.
• Experience with AI-driven search optimization and generative search strategies.

Responsibilities

• Execute on-page SEO strategies to improve website rankings and traffic.
• Develop and manage SEO-driven content including blogs and landing pages.
• Optimize content for AI-driven search, including AEO and semantic SEO.

Skills

On-page SEO

Technical SEO

Content optimization

AI-driven search optimization

Google Ads

Analytical skills

Communication

Problem-solving

WordPress

PPC campaigns

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Google Search Console

Job description

SEO Specialist (B2B | AI & Performance Marketing)

Employment Type: Full time

Profile Summary

We are looking for a results-driven SEO Specialist to drive organic growth, brand visibility, and lead generation for B2B services. The ideal candidate should possess strong expertise in on-page SEO, AI-driven search optimization, and performance marketing, along with the ability to independently create and optimize high-quality content. The candidate should be analytical, proactive, and capable of working collaboratively across marketing and technical teams.

Key Responsibilities

• Execute on-page SEO strategies to improve website rankings, traffic, and lead conversions.
• Develop, optimize, and manage SEO-driven content including service pages, blogs, landing pages, and website copy.
• Optimize content and web pages for AI-driven search, including AEO (Answer Engine Optimization), semantic SEO, and generative search visibility.
• Conduct keyword research aligned with B2B buyer intent and search behaviour.
• Manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.
• Perform technical SEO audits and coordinate with web development teams for implementation.
• Implement internal linking strategies, schema markup, metadata optimization, and content improvements.
• Monitor and analyse website performance using GA4, Google Search Console, and SEO tools, providing actionable insights and recommendations.
• Track rankings, traffic, conversions, and campaign performance to improve ROI.
• Collaborate with marketing, design, and content teams to execute integrated digital marketing initiatives.

Skills and Requirements

• Hands‑on experience in on‑page SEO, technical SEO, and content optimisation.
• Ability to independently write, structure, and optimise SEO‑focused content.
• Experience with AI‑driven search optimisation and generative search strategies.
• Hands‑on experience in Google Ads, PPC campaigns, and conversion tracking.
• Proficiency in tools such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console.
• Strong understanding of lead generation, conversion optimisation, and B2B digital marketing strategies.
• Knowledge of WordPress website management and content publishing.
• Excellent analytical, communication and problem‑solving skills.
• Ability to manage multiple projects and meet deadlines effectively.
• WordPress, PPC, and Content Writing.
• Experience in AEC, BIM, or technical service industries will be an added advantage.
• Understanding of CRO (Conversion Rate Optimisation) principles.
• Exposure to marketing automation platforms and AI‑based marketing tools.