Search Engine Optimization Executive

Pravaah Consulting; West Bengal; Híbrido; INR 600 000 - 1 100 000; Tempo integral

Resumo da oferta

Pravaah Consulting Inc. is seeking a results-driven SEO & PPC Specialist in Kolkata for a hybrid role. 2–4 years of hands-on experience in SEO and paid advertising will be essential to improve online visibility and generate qualified leads.

You will manage Google Ads and Meta Ads campaigns, conduct keyword and competitor research, and collaborate with SEO and content teams to align paid and organic search strategies. Immediate joining is preferred.

Qualificações

• 2–4 years of hands-on experience in digital advertising, specifically Google Ads and Meta Ads.
• Experience managing lead-generation campaigns.
• Strong understanding of campaign setup, targeting, bidding and optimization for both search and social ads.
• Familiarity with GA4, conversion tracking, and analytics to drive decisions.

Responsabilidades

• Set up, manage and optimize Google Ads campaigns (Search and other types).
• Set up, manage and optimize Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, search-term analysis and competitor research for paid campaigns.
• Develop and manage audience targeting, remarketing and retargeting campaigns.
• Manage campaign budgets and allocate spend based on performance.
• Monitor KPIs including CTR, CPC, CPL/CPA, conversion rate and ROAS.
• Test and optimize ad copy, creatives, audiences, keywords, bids and landing pages.
• Identify underperforming campaigns and implement corrective actions.
• Collaborate with content/design teams to develop effective ad creatives and messaging.
• Prepare regular campaign performance reports and communicate insights and recommendations.
• Work with GA4, Google Tag Manager and conversion tracking to ensure accurate measurement.
• Analyze data to identify performance trends and opportunities.

Conhecimentos

Google Ads

Meta Ads

Lead generation

Campaign optimization

Analytics

Data-driven decisions

SEO basics

Ferramentas

GA4

Google Tag Manager

SEMrush

Ahrefs

Google Search Console

Descrição da oferta de emprego

Location: Kolkata

Work Mode: Hybrid

Experience: 2–4 Years

Department: Digital Marketing

About the Role:

We are looking for a results-driven SEO & PPC Specialist with 2–4 years of hands‑on experience in search engine optimization and paid advertising. The ideal candidate should have a strong understanding of organic search strategies, paid campaign management, keyword research, website analytics, and conversion optimization.

The candidate will be responsible for improving online visibility, driving qualified traffic, generating leads, and optimizing digital marketing performance to achieve business objectives.

Key Responsibilities:

• Set up, manage and optimize Google Ads campaigns, including Search and other relevant campaign types.
• Set up, manage and optimize Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, search‑term analysis and competitor research for paid campaigns.
• Develop and manage audience targeting, remarketing and retargeting campaigns.
• Manage campaign budgets and allocate spend based on performance.
• Monitor key performance metrics including CTR, CPC, CPL/CPA, conversion rate and ROAS, where applicable.
• Continuously test and optimize ad copy, creatives, audiences, keywords, bids and landing pages.
• Identify underperforming campaigns and implement corrective actions.
• Work with content/design teams to develop effective ad creatives and messaging.
• Monitor campaign performance and proactively identify opportunities for growth.
• Prepare regular campaign performance reports and communicate insights and recommendations.

Analytics & Tracking

• Work with GA4, Google Tag Manager and conversion tracking.
• Ensure campaigns are correctly tracked and conversions are being recorded accurately.
• Analyze campaign and website data to identify performance trends and opportunities.
• Use data to make informed campaign optimization decisions.

SEO Support

• Conduct keyword research and competitor analysis.
• Support the SEO team with on-page SEO activities.
• Assist with optimizing website content, titles, meta descriptions, headings and internal linking.
• Work with tools such as Google Search Console, SEMrush and/or Ahrefs.
• Assist with SEO reporting and performance analysis.
• Coordinate with the SEO team to ensure paid and organic search strategies complement each other.

Required Skills & Qualifications

• 1.5+ years of hands‑on experience in digital advertising, particularly Google Ads and Meta Ads.
• Demonstrable experience managing lead‑generation campaigns.
• Strong practical understanding of Google Ads campaign setup, targeting, bidding and optimization.
• Strong practical understanding of Meta Ads campaign setup, audience targeting and optimization.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Good understanding of digital marketing metrics and campaign performance analysis.
• Working knowledge of SEO, including keyword research, competitor analysis and on‑page SEO.
• Experience with SEO tools such as SEMrush, Ahrefs and Google Search Console.
• Strong analytical and problem‑solving skills.
• Good written and verbal communication skills.
• Ability to work independently as well as collaborate with SEO, content and creative teams.
• Comfortable working in a hybrid environment.

Nice to Have

• Experience managing multiple client accounts.
• Experience working with international markets.
• Experience with Google Ads Display, YouTube or Performance Max campaigns.
• Experience with landing‑page optimization and CRO.
• Experience creating or testing ad creatives for Meta campaigns.
• Google Ads or Meta certifications.

What We’re Looking For

We are looking for someone who actually manages campaigns, rather than someone whose experience is limited to assisting another team member or boosting social media posts.

The ideal candidate should be able to look at a campaign, understand what is working, what isn't, why it isn't working, and what should be done next.

If you're equally comfortable inside Google Ads and Meta Ads, enjoy working with data, and have a solid understanding of SEO, we'd like to hear from you.

Immediate joiners or candidates who can join at short notice will be preferred.