Performance Marketing & Lead Generation Executive

Peotive IT Solutions; Ernakulam; On-site; INR 350,000 - 550,000; Full time

Job summary

Peotive IT Solutions in Kochi, Kerala (Infopark) is seeking a performance-driven digital marketer with hands-on experience in paid advertising and lead generation. You will manage Google Ads and Meta Ads, optimize campaigns, and work on CRM integrations to drive growth.

The role focuses on funnel optimization, analytics, and collaborating with sales to improve conversion and lead quality. 1–3 years' experience preferred; full-time position.

Qualifications

• 1+ years in digital marketing and performance advertising.
• Hands-on with Google Ads and Meta Ads.
• Understanding of marketing funnels and CRM.
• Strong analytical and reporting skills.
• Good communication with clients and teams.

Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Lead generation and funnel optimization.
• CRM and marketing automation usage.
• Organic lead generation strategies.
• Analytics, reporting, and data-driven optimization.

Skills

Digital marketing

Performance advertising

Lead generation

Analytics

Communication

CRM basics

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

HubSpot

Zoho CRM

Salesforce

Job description

Location: Kochi, Kerala (Infopark)

Experience: 1–3 Years

Employment Type: Full-time

About the Role

We are looking for a performance-driven digital marketer who understands paid advertising, lead generation, and the broader marketing and sales ecosystem.

The ideal candidate should have hands‑on experience managing Google Ads, Meta Ads, and other PPC campaigns, with a strong focus on generating quality leads and improving campaign performance.

Beyond running ads, we expect you to understand how leads move through the marketing and sales funnel, how CRM systems help manage prospects, and how different marketing channels contribute to business growth.

If you enjoy experimenting with campaigns, analysing data, optimising conversions, and finding smarter ways to generate leads, we'd love to hear from you.

Key Responsibilities

1. Paid Advertising & Campaign Management

• Plan, execute, and manage Google Ads and Meta Ads campaigns.
• Manage search, display, remarketing, and lead generation campaigns.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimise budgets, targeting, creatives, and bidding strategies.
• Track and improve key performance metrics such as CPL, CPA, ROAS, conversion rate, and lead quality.

2. Lead Generation & Funnel Optimisation

• Develop strategies to generate high‑quality leads for different business categories.
• Understand customer journeys and create effective lead generation funnels.
• Work on landing page optimisation, conversion tracking, and lead capture strategies.
• Identify opportunities to improve lead quality and reduce acquisition costs.
• Coordinate with sales teams to understand lead quality and conversion performance.

3. CRM & Marketing Automation

• Have a working understanding of CRM platforms and lead management systems.
• Understand lead tracking, lead assignment, follow‑ups, and pipeline management.
• Work with tools such as HubSpot, Zoho CRM, Salesforce, or similar platforms.
• Understand basic marketing automation, integrations, and lead tracking workflows.

4. Organic Lead Generation & Marketing

• Have a basic understanding of organic lead generation strategies.
• Understand how SEO, content marketing, social media, and other organic channels contribute to lead generation.
• Identify opportunities to combine paid and organic marketing for better results.

5. Analytics & Reporting

• Set up and monitor conversion tracking using Google Analytics 4 and Google Tag Manager.
• Analyse campaign data and prepare regular performance reports.
• Identify trends, opportunities, and areas for improvement.
• Make data‑driven recommendations to improve marketing performance.

Skills & Requirements

• 1+ years of hands‑on experience in digital marketing and performance advertising.
• Practical experience with Google Ads and Meta Ads.
• Good understanding of PPC advertising and lead generation strategies.
• Knowledge of marketing funnels, customer acquisition, and sales processes.
• Familiarity with CRM platforms and lead management tools.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Basic understanding of SEO, content marketing, and organic lead generation.
• Strong analytical and problem‑solving skills.
• Good communication skills and the ability to work with clients and internal teams.
• A willingness to learn, experiment, and stay updated with digital marketing trends.

Good to Have

• Google Ads or Meta Blueprint certifications.
• Experience working with multiple industries or client accounts.
• Knowledge of landing page builders and conversion rate optimisation (CRO).
• Familiarity with tools such as Zapier, Make, and other marketing automation platforms.
• Experience with reporting tools such as Looker Studio.

Who We're Looking For

We are not just looking for someone who knows how to run advertisements.

We want someone who understands how marketing generates business — from attracting the right audience and capturing leads to managing prospects and improving conversions.

Someone who is curious, analytical, proactive, and interested in growing into a well‑rounded performance marketing professional.