Digital Marketing Executive

Post a Resume; Vadodara; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Post a Resume is seeking a proactive Digital Marketing Executive to support global lead generation and brand-building initiatives. You will drive SEO, PPC, analytics, and marketing operations across multiple channels and assist in exhibition marketing activities.

The ideal candidate has hands-on experience with SEO, Google Ads, GA4, and content collaboration. 3–5 years in digital marketing in a B2B setting is preferred, with a 9:30 AM to 6:30 PM work schedule, five days a week.

Qualifications

• Bachelor’s degree in marketing, Business, IT, Communications, or related field.
• 3–5 years of experience in Digital Marketing, SEO, PPC, or Performance Marketing.
• Google Ads and Google Analytics certifications preferred.

Responsibilities

• Execute on-page, off-page, and technical SEO activities.
• Plan, execute, monitor, and optimize Google Ads campaigns.
• Support inbound and outbound lead generation activities.
• Generate weekly and monthly marketing performance reports.
• Support LinkedIn marketing and employer branding initiatives.
• Handling whole marketing team and assigning leads.

Skills

Google Ads Campaign Management

SEO (On-Page, Off-Page & Technical SEO

Google Analytics 4

Google Search Console

SEMrush

Keyword Research

Conversion Tracking

Lead Generation

Microsoft Excel

WordPress CMS

LinkedIn Ads

Meta Ads

Email Marketing Platforms

Marketing Automation Tools

HTML/CSS

B2B Marketing Experience

Education

Bachelor’s degree in marketing, Business, IT, Communications, or related field

Tools

GA4

Google Analytics

Google Ads

Google Search Console

Job description

We are looking for a proactive and performance-driven Digital Marketing Executive to support global lead generation and brand-building initiatives. The ideal candidate will have hands‑on experience in SEO, Google Ads, digital analytics, lead generation, and marketing operations, with the ability to contribute across multiple digital channels and support exhibition marketing activities.

Key Responsibilities SEO & Organic Growth

• Execute on-page, off-page, and technical SEO activities.
• Conduct keyword research and competitor analysis.
• Monitor website performance using Google Analytics and Google Search Console.
• Work closely with content and development teams to implement SEO recommendations.
• Build and manage backlink acquisition initiatives.

Performance Marketing (PPC)

• Plan, execute, monitor, and optimize Google Ads campaigns.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research and audience targeting activities.
• Create compelling ad copies and optimize landing page performance.
• Monitor campaign KPIs including CTR, CPC, CPA, Conversion Rate, and ROAS.
• Manage advertising budgets and improve campaign efficiency.

Lead Generation & Marketing Operations

• Support inbound and outbound lead generation activities.
• Prepare prospect databases through market research and data scraping.
• Assist in lead qualification, tracking, and assignment to Territory Managers.
• Maintain marketing databases and campaign records.
• Coordinate with sales teams to improve lead quality and conversion rates.

Analytics & Reporting

• Generate weekly and monthly marketing performance reports.
• Monitor website traffic, lead generation metrics, and campaign effectiveness.
• Conduct A/B testing and conversion optimization initiatives.
• Identify opportunities for improving marketing performance through data analysis.

Social Media & Content Support

• Support LinkedIn marketing and employer branding initiatives.
• Coordinate content publishing activities across digital channels.
• Work with designers and content creators on campaign execution.
• Ensure consistency of messaging across all marketing assets.

Other Responsibilities:

• Handling whole marketing team
• Assigning lead to territory manager
• Preparing scraping data
• Helping in an exhibition layout
• Preparing Marketing and Data preparation

Required Skills

• Google Ads Campaign Management
• SEO (On-Page, Off-Page & Technical SEO)
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush / Ahrefs / Moz
• Keyword Research & Competitor Analysis
• Conversion Tracking & Reporting
• Lead Generation
• Microsoft Excel / Google Sheets
• WordPress CMS Preferred Skills
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Email Marketing Platforms
• Marketing Automation Tools
• Basic HTML/CSS Knowledge
• B2B Marketing Experience

Qualifications:

• Bachelor’s degree in marketing, Business, IT, Communications, or related field.
• 3–5 years of experience in Digital Marketing, SEO, PPC, or Performance Marketing.
• Google Ads and Google Analytics certifications preferred.
• Experience working in a B2B environment will be an added advantage.

Success Metrics

• Growth in qualified leads generated.
• Improvement in website organic rankings.
• PPC campaign ROI and cost-per-lead performance.
• Lead-to-opportunity conversion rate.
• Website traffic and engagement growth.

Working Hours/Timing: 9:30 AM to 6:30 PM) - 5 days