SEO Specialist

Teleglobals; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Teleglobals is seeking a Specialist – SEO + Performance Marketing in Pune to lead organic growth and digital demand generation. You will drive SEO, paid campaigns, CRO, and B2B lead generation across Cloud, Cybersecurity, and IT services domains.

Ideal candidates have 5–8 years of relevant experience, with a strong grasp of GA4, Looker Studio, Google Ads, and landing page optimization. Full-time role based in Kalyani Nagar, Pune with growth opportunities.

Qualifications

• Must have proven SEO and paid campaigns experience with measurable results.
• Strong understanding of B2B lead generation and CRO.
• Experience in IT Services, Cloud, Cybersecurity, or Technology domains preferred.

Responsibilities

• Develop and execute SEO strategies to increase organic traffic and keyword rankings.
• Plan, manage, and optimize paid campaigns across Google, LinkedIn, Meta, YouTube with clear ROAS targets.
• Generate MQLs/SQLs and support Inside Sales to improve conversion rates.
• Lead analytics and reporting using GA4, GTM, Search Console, and Looker Studio.
• Improve landing pages and perform conversion rate optimization tests.
• Collaborate with content and development teams to implement SEO best practices.
• Monitor KPIs such as CPL, CPA, traffic, and lead quality; provide actionable insights.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Local SEO

Link Building

SEO Audits

Content Optimization

Schema Markup

Google Search Console

Ahrefs / SEMrush / Moz

Education

Bachelor’s degree in Marketing or IT or related field

Google Ads Certification

Google Analytics Certification

Digital Marketing Certifications

Tools

Google Ads

LinkedIn Ads

Meta Ads

YouTube Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Search Console

Job description

Job Title: Specialist – SEO + Performance Marketing
Location: Kalyani Nagar, Pune
Experience: 5 to 8 Years
Employment Type: Full-time
Department: Marketing

About the Role:

We are looking for a results-driven SEO & Performance Marketing Manager to lead our organic growth and digital demand generation initiatives. The ideal candidate will be responsible for improving search visibility, generating qualified leads through paid campaigns, optimizing website performance, and driving measurable ROI across digital channels.

This role requires a strong understanding of SEO, Google Ads, LinkedIn Ads, Analytics, Conversion Rate Optimization (CRO), and B2B lead generation, preferably in the IT Services, Cloud, Cybersecurity, or Technology domain.

Key Responsibilities:

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to increase organic traffic and keyword rankings.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website structure, technical SEO, on-page SEO, and off-page SEO activities.
• Manage backlink acquisition and domain authority improvement initiatives.
• Monitor website health, crawl errors, indexing issues, and Core Web Vitals.
• Collaborate with content and development teams to implement SEO best practices.
• Track rankings and organic traffic performance using SEO tools.

Performance Marketing

• Plan, execute, and optimize paid campaigns across:
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • YouTube Ads
  • Remarketing Campaigns
• Manage campaign budgets and maximize ROAS (Return on Ad Spend).
• Create, test, and optimize landing pages for conversion.
• Implement audience segmentation, targeting, and retargeting strategies.
• Monitor CPL, CPA, conversion rates, and campaign performance.
• Conduct A/B testing for advertisements, creatives, and landing pages.

Lead Generation

• Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Drive B2B lead generation campaigns for:
  • Cloud Services
  • Azure & AWS
  • Cybersecurity
  • AI & Data Analytics
  • Managed Services
  • Digital Transformation Solutions
• Work closely with Inside Sales and Business Development teams to improve lead quality and conversion rates.

Analytics & Reporting:

• Manage Google Analytics 4, Google Tag Manager, Search Console, and reporting dashboards.
• Measure website traffic, campaign performance, and customer acquisition metrics.
• Prepare weekly and monthly reports with actionable insights.
• Identify opportunities for continuous optimization.

Required Skills:

SEO Skills

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Link Building
• SEO Audits
• Content Optimization
• Schema Markup
• Google Search Console
• Ahrefs / SEMrush / Moz

Performance Marketing Skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Conversion Tracking
• Retargeting
• Marketing Automation
• Landing Page Optimization
• A/B Testing
• Budget Management

Analytics

• Google Analytics 4 (GA4)
• Looker Studio
• Search Console
• CRM Reporting

Qualification:

• Bachelor’s degree in marketing, Business, IT, or related field.
• Google Ads Certification preferred.
• Google Analytics Certification preferred.
• Digital Marketing Certifications will be an added advantage.

Preferred Experience:

• Experience in B2B Technology, SaaS, Cloud, Cybersecurity, or IT Services companies.
• Proven track record of generating qualified leads through SEO and paid campaigns.
• Experience handling monthly marketing budgets of ₹2 Lakhs+.
• Hands‑on expertise in lead generation and marketing automation.

Key KPIs:

SEO KPIs

• Organic Traffic Growth
• Keyword Ranking Improvement
• Domain Authority Growth
• Backlink Acquisition
• Website Health Score

Performance Marketing KPIs

• ROAS
• Conversion Rate
• Lead Quality
• Campaign ROI

Business KPIs

• Revenue Influenced by Marketing

What We Offer:

• Opportunity to work with leading Cloud, AI, Cybersecurity, and Digital Transformation projects.
• Collaborative and growth-oriented environment.
• Leadership opportunities and ownership of digital growth initiatives.
• Competitive compensation and performance incentives.

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