Digital Marketing Executive

Elvira infotech Pvt. Ltd.; Kolkata; On-site; INR 400,000 - 600,000; Full time

Job summary

A digital marketing agency seeks a skilled SEO & Digital Marketing Executive in Kolkata to enhance website traffic and brand visibility. Responsibilities include conducting keyword research, optimizing website content, and managing paid campaigns on Google Ads and social media. The ideal candidate will have proven experience in SEO, proficiency with tools like Google Analytics and SEMrush, along with strong analytical and communication skills. Certifications in SEO or Digital Marketing are a plus.

Qualifications

• Proven experience in SEO and digital marketing.
• Strong analytical and problem-solving skills.
• Knowledge of HTML/CSS.

Responsibilities

• Conduct keyword research to guide content strategies.
• Optimize website content for search engine rankings.
• Monitor and analyze website performance using analytics tools.
• Collaborate with the content team to produce SEO-friendly content.
• Plan and optimize paid campaigns across platforms.

Skills

SEO

Digital marketing tools

Analytics

Communication

Project management

HTML/CSS

Education

Certification in SEO or Digital Marketing

Tools

Google Analytics

SEMrush

Ahrefs

Social media platforms

Email marketing tools

Job description

We are seeking a skilled and motivated SEO & Digital Marketing Executive to develop and implement strategies that increase website traffic, improve search engine rankings, and enhance brand visibility. The ideal candidate will have a strong understanding of SEO, digital marketing tools, and analytics to drive measurable results.

Key Responsibilities:

• Conduct keyword research to guide content strategies.
• Optimize website content, meta tags, and structure for search engine rankings.
• Monitor and analyze website performance using tools like Google Analytics and Search Console.
• Collaborate with the content team to produce high-quality, SEO-friendly content.
• Ensure consistent brand messaging across all digital platforms.
• Plan, execute, and optimize paid campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Manage retargeting and display advertising efforts.
• Generate performance reports with actionable insights.
• Track and measure KPIs, including traffic, leads, and conversion rates.
• Keep up with the latest SEO and digital marketing trends.
• Suggest improvements based on industry developments.

Requirements:

• Proven experience in SEO and digital marketing.
• Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Certification in SEO or Digital Marketing is a plus.
• Knowledge of HTML/CSS.
• Experience with email marketing tools.
• Understanding of UX/UI best practices.