Senior Sales Horeca Executive

Lactalis India; Indore District; On-site; INR 350,000 - 650,000; Full time

Job summary

Lactalis India is seeking a Field Sales professional to drive business across the Indore region, with focus on HORECA. You will visit chefs and purchasing managers, build account plans, handle primary and secondary sales, and coordinate with distributors to ensure timely deliveries.

The ideal candidate has 3–8 years in FMCG sales, strong local market insight, and proven ability to build relationships with hotels and restaurant chains.

Qualifications

• 3–8 years of sales experience in FMCG, with at least 3 years in the same role.
• Strong field execution and ability to develop local market.
• Excellent relationship with retailers and customers.
• Proficiency in local languages and English.

Responsibilities

• Develop and maintain an Account Plan and business plan for HORECA.
• Handle Primary and Secondary Sales.
• Generate business by visiting clients and meeting them regularly.
• Meet chefs, purchase managers, executives, hotels/restaurants in the territory.
• Maintain customer data and present to clients.
• Coordinate with local bodies like Aahar and food expos.
• Input to NPD for customized product offerings for key clients.
• Establish commercial checkpoints and ensure timely payments.

Skills

FMCG expertise

Sales & distribution

Client relationship management

Market knowledge

Leadership potential

Job description

Scope of Business:

• Develop and keeping up-dated an Account Plan, develop business plan for HORECA.


• Handle Primary Sales as well as Secondary Sales.


• Generate the business through visiting Clients personally and meeting them time to time for getting repeat sales.


• Meeting Chef and Purchase managers, Executives, Owners of Hotels and Restaurants in assigned territory.


• Maintaining Customer Data.


• Client Meeting and Client Presentation.


• Understanding Client needs and suggesting appropriate product and services.


• Resolving problem and issues in the market and do trouble shooting if there is any complaint in the product.


• Working with the chefs & Regular meetings and follow-ups with top officials including F& B Manager, Chefs and Purchase decision makers of esteemed chain and group for local tie ups.


• Handle the team of distributor salesman & company representative on time to time basis


• Ability to sell the product basket offerings


• Tracking of Tenders and generate business


• Networking with Local bodies like Aahar & other food expos on time to time basis


• Co-ordinate with C&F / CSA for supply of orders & timely deliveries


• Co-ordinate with Factories for demand planning and tracking of supply


• Custodian for Claim Management of Region


• Develop the Niche channel set-up for – 5 star Hotels / Offshore / Railway & Flight catering / CSD & CPC Canteens


• Inputs to NPD team for the customized product offering for the key clients and ensuring product availability as per agreed timelines


• Establishing the Commercial check points and fast churning of payments w.r.t. industry current practices


• Sampling & Product trials with Presentations to Key stakeholders on time to time basis


• Liasioning with Key stakeholders for upcoming requirements and back up plans for catering the same.

Profile expected:

• Expert in FMCG products.


• Strong market working and execution skills on the ground with a deep understanding of the local market, customers and their preferences.


• Strong skills and experience in Sales and Distribution.


• Should have excellent relationship with the customers / retailers in his market.


• Real capacity of execution in the field.


• Sharp, focussed and positive attitude.


• Experience 3 to 8 Years with minimum 3+ years in the same capacity.


• Exhibit leadership qualities with potential of development to Area Sales Manager position.


• Local languages and English are must.