Area Sales Executive

Emami; Fatehpur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Emami in Fatehpur, India seeks an energetic FMCG sales professional to drive primary and secondary sales across General Trade channels. The role focuses on planning, distributor management, and field coverage to achieve targets and ensure product visibility.

You will lead beat planning, coach field teams, coordinate promotions, and ensure stock availability while strengthening distributor relationships and performance across the region.

Qualifications

• 58 years of FMCG sales experience (General Trade is Must).
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence.
• Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement.
• Territory & distributor management.
• Beat planning & field productivity.
• Distribution expansion & outlet coverage.
• Trade promotions & BTL execution.
• Sales tracking & performance monitoring.
• Demand & inventory coordination.
• Strong ownership & result orientation.
• Team leadership & coaching ability.
• Customer focus & relationship management.
• Data-driven problem solving.
• Communication & process discipline.

Responsibilities

• Drive primary & secondary sales through monthly planning and execution.
• Manage territory, distributors, and coverage expansion.
• Execute beat plans (PJP) to improve field productivity.
• Develop salesmen through recruitment, training, and coaching.
• Drive trade promotions, BTL activities, visibility, and new launches.
• Ensure availability, visibility, and process compliance.
• Improve distribution width, depth, and outlet productivity.
• Manage distributor alignment on sales, stock, and credit.
• Track performance, competition, and category growth.

Skills

Sales planning

Territory management

Beat planning

Channel management

Promotions & BTL

Distribution growth

Performance tracking

Team leadership

Customer relationship

Problem solving

Communication

Job description

Role & responsibilities

• Drive primary & secondary sales through monthly planning and execution
• Manage territory, distributors, and coverage expansion
• Execute beat plans (PJP) to improve field productivity
• Develop salesmen through recruitment, training, and coaching
• Drive trade promotions, BTL activities, visibility, and new launches
• Ensure availability, visibility, and process compliance
• Improve distribution width, depth, and outlet productivity
• Manage distributor alignment on sales, stock, and credit
• Track performance, competition, and category growth .

Preferred candidate profile

• 58 years of FMCG sales experience (General Trade is Must)
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence.
• Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement
• Territory & distributor management
• Beat planning & field productivity
• Distribution expansion & outlet coverage
• Trade promotions & BTL execution
• Sales tracking & performance monitoring
• Demand & inventory coordination
• Strong ownership & result orientation
• Team leadership & coaching ability
• Customer focus & relationship management
• Data-driven problem solving
• Communication & process discipline