Senior Sales Executive

CenturyPly; Mangaluru; On-site; INR 350,000 - 650,000; Full time

Job summary

CenturyPly in India seeks a field sales professional to drive secondary sales, demand generation, and dealer expansion across the assigned territory. You will execute beat planning, strengthen the dealer network, and ensure market activation with high travel across the region.

The role emphasizes channel management, demand generation, and project selling, with reporting in CRM/DMS systems and ongoing market intelligence.

Qualifications

• Graduation is mandatory.
• 2–5 years of target-driven field sales experience.
• Experience in Building Materials / Electrical / Durables preferred.
• Strong channel handling exposure.
• Experience in demand generation and project selling.
• Familiar with CRM/DMS systems.

Responsibilities

• Achieve monthly and quarterly secondary sales targets.
• Manage and expand dealer network in assigned geography.
• Execute beat planning and territory coverage discipline.
• Drive demand generation through contractor visits, project site visits, and end customer influence.
• Ensure visibility, display, and market activation.
• Monitor primary vs secondary alignment.
• Maintain accurate reporting in SFA/DMS/CRM system.
• Track competitor activities and pricing intelligence.

Education

Graduate

Tools

CRM/DMS systems

Job description

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

• Achieve monthly and quarterly secondary sales targets
• Manage and expand dealer network in assigned geography
• Execute beat planning and territory coverage discipline
• Drive demand generation through:
• Contractor visits
• Project site visits
• End customer influence
• Ensure visibility, display, and market activation
• Monitor primary vs secondary alignment
• Maintain accurate reporting in SFA/DMS/CRM system
• Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

• Secondary Sales Achievement (%)
• Active Dealer Productivity
• Distribution Expansion
• Demand Generation Conversion
• Beat Adherence
• Reporting Accuracy

Candidate Profile

• Graduate (mandatory)
• 2–5 years target-driven field sales experience
• Experience in Building Materials / Electrical / Durables preferred
• Strong channel handling exposure
• Experience in demand generation & project selling
• Familiar with CRM/DMS systems
• High travel readiness and field intensity