Senior Sales Executive

OHO Radio; Dehradun; On-site; INR 350,000 - 550,000; Full time

Job summary

OHO Radio is seeking a Sr. Media Sales Executive to drive advertising revenue for our radio station. You will identify advertisers, develop client relationships, and sell radio advertising solutions.

The role requires 2-4 years in media sales, strong communication and negotiation, and the ability to work with local businesses, agencies and brands to craft customized campaigns and meet revenue targets.

Qualifications

• 2-4 years in media sales / advertising / radio sales / B2B sales.
• Strong communication and negotiation skills.
• Good understanding of the local market and ability to build relationships with businesses, agencies and brands.

Responsibilities

• Identify and acquire new advertisers and business clients.
• Generate leads through market visits, references, networking, cold calling and digital platforms.
• Explore opportunities for event sponsorships, brand partnerships and integrated campaigns.
• Manage the complete sales cycle from lead generation to closure and payments.
• Build and maintain relationships with local businesses, brands, agencies and media planners.
• Understand client requirements and recommend suitable radio advertising solutions.
• Prepare customized advertising proposals, media plans, quotations and commercial packages.
• Achieve monthly, quarterly and annual sales/revenue targets.
• Coordinate with RJ, Programming, Creative, Production, Marketing and Operations teams to execute campaigns.
• Follow up with clients for campaign approvals, creatives, payments and renewals.
• Maintain accurate records of leads, proposals, sales pipeline, bookings and collections.
• Monitor competitor activities, market trends, pricing and advertising opportunities.
• Ensure excellent client servicing and encourage repeat business.

Skills

Communication skills

Negotiation skills

Sales

Lead generation

Relationship building

Media sales

Job description

Department: Sales & Business Development

Industry: Radio / Media & Entertainment

Location: Dehradun/ Haldwani / Haridwar

Employment Type: Full-Time

Experience: 2-4 Years in Media Sales / Advertising / Radio Sales / B2B Sales

About the Role

We are looking for an enthusiastic and target-driven Sr. Media Sales Executive to drive advertising revenue for our radio station. The role involves identifying potential advertisers, developing client relationships, selling radio advertising solutions, creating customized packages, and achieving monthly and quarterly revenue targets.

The ideal candidate should have strong communication and negotiation skills, a good understanding of the local market, and the ability to build relationships with businesses, advertising agencies, and brands.

Role & responsibilities

• Identify and acquire new advertisers and business clients.
• Generate leads through market visits, references, networking, cold calling, and digital platforms.
• Explore opportunities for event sponsorships, brand partnerships, and integrated campaigns.
• Manage the complete sales cycle from lead generation to closure and payment collection.
• Build and maintain strong relationships with local businesses, brands, advertising agencies, and media planners.
• Understand client requirements and recommend suitable radio advertising solutions.
• Prepare customized advertising proposals, media plans, quotations, and commercial packages.
• Achieve monthly, quarterly, and annual sales/revenue targets.
• Coordinate with the RJ, Programming, Creative, Production, Marketing, and Operations teams to execute campaigns smoothly.
• Follow up with clients for campaign approvals, creatives, payments, and renewals.
• Maintain accurate records of leads, proposals, sales pipeline, bookings, and collections.
• Monitor competitor activities, market trends, pricing, and advertising opportunities
• Ensure excellent client servicing and encourage repeat business.

Preferred candidate profile

We are looking for someone who is confident, outgoing, persuasive, commercially aware, and passionate about sales and media. Someone who can walk into a business, understand its marketing needs, and turn that requirement into a successful advertising campaign for the station.