Assistant Manager/Manager-Sales(Corporate)

BIG FM; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BIG FM in Noida is seeking an experienced Assistant Manager / Manager – Corporate Sales to drive revenue growth by acquiring and managing corporate clients, agencies, and key accounts. You will develop strategic advertising solutions across radio and other media platforms.

You will lead initiatives to attain revenue targets, build relationships with senior marketing decision-makers, and collaborate with internal teams to deliver integrated media plans.

Qualifications

• 5–8 years of relevant experience in Radio, Media, Advertising, Digital Media, or Entertainment Sales.
• Strong experience in corporate/key account sales and handling large-value clients.
• Existing relationships with corporates, media agencies, and brand marketing teams will be an advantage.

Responsibilities

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Identify and acquire new corporate clients across key sectors and industries.
• Build and maintain relationships with CMOs, Marketing Heads, Media Heads, Brand Managers, agencies, and other decision-makers.
• Generate business through direct corporate accounts as well as media and advertising agencies.
• Pitch and sell radio advertising solutions, including spot campaigns, sponsorships, branded content, RJ integrations, on-ground activations, contests, and special properties.

Skills

Corporate sales

Key account sales

Relationship management

Negotiation

Job description

Job Description Corporate Sales

Position: Assistant Manager / Manager – Corporate Sales
Department: Sales
Industry: Radio / Media
Location: Noida

Job Purpose

To drive revenue growth by acquiring and managing corporate clients, agencies, and key accounts, while developing strategic advertising solutions across radio and other media platforms.

Key Responsibilities

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Identify and acquire new corporate clients across key sectors and industries.
• Build and maintain strong relationships with CMOs, Marketing Heads, Media Heads, Brand Managers, agencies, and other key decision-makers.
• Generate business through direct corporate accounts as well as media and advertising agencies.
• Pitch and sell radio advertising solutions, including spot campaigns, sponsorships, branded content, RJ integrations, on-ground activations, contests, and special properties.
• Understand client marketing objectives and develop customized media solutions to meet their communication and business goals.
• Prepare and deliver effective sales presentations, proposals, and media plans.
• Develop key accounts and maximize revenue through repeat business, upselling, and cross-selling.
• Work closely with Programming, Marketing, Digital, and other internal teams to deliver integrated client solutions.
• Monitor market trends, competitor activities, client spends, and emerging business opportunities.
• Maintain an active sales pipeline and ensure regular follow-ups for business closures.
• Ensure timely collections and adherence to company credit and payment policies.
• Maintain accurate client and sales data in CRM and provide regular business updates to management.
• Represent the organization at client meetings, industry events, and networking forums.

Key Performance Indicators (KPIs)

• Achievement of revenue and billing targets
• New corporate account acquisition
• Growth of existing/key accounts
• Average deal value and campaign size
• Agency and direct-client business
• Client retention and repeat business
• Collection and outstanding management
• Sales pipeline and conversion ratio

Candidate Profile

• Experience: 5–8 years of relevant experience in Radio, Media, Advertising, Digital Media, or Entertainment Sales.
• Strong experience in corporate/key account sales and handling large-value clients.
• Existing relationships with corporates, media agencies, and brand marketing teams will be an advantage.
• Proven track record of achieving revenue targets.
• Strong communication, negotiation, presentation, and relationship-management skills.
• Good understanding of the radio advertising ecosystem and media sales cycle.
• Ability to develop customized solutions and close high-value deals.
• Strong commercial acumen and market understanding.
• Willingness to travel for client meetings and business development, as required.

Ideal Candidate

A result-oriented media sales professional with a strong corporate client network, proven experience in handling high-value advertising campaigns, and the ability to drive revenue through both direct corporate accounts and media agencies.