Media Sales Executive

OHO Media Network; Haridwar, Dehradun, Haldwani; On-site; INR 600,000 - 900,000; Full time

Job summary

OHO Media Network is seeking a proactive Media Sales Executive to drive advertising revenue for our radio station. The role involves identifying potential advertisers, cultivating client relationships, selling radio advertising solutions, and creating customized packages to meet monthly and quarterly revenue targets.

The ideal candidate should possess strong communication and negotiation skills, a solid grasp of the local market, and the ability to engage with businesses, agencies, and brands to

Qualifications

• Excellent communication and negotiation skills with a target-driven attitude.
• Strong understanding of the local market and business landscape.
• Ability to build and maintain relationships with businesses, agencies and brands.

Responsibilities

• Identify and acquire new advertisers and business clients.
• Generate leads through market visits, networking, cold calling and digital platforms.
• Explore sponsorships, partnerships and integrated campaigns.
• Manage the full sales cycle from lead to closure and payment collection.
• Build strong relationships with local businesses, brands, agencies and media planners.
• Understand client requirements and tailor radio advertising solutions.
• Prepare proposals, media plans and quotes and commercial packages.
• Achieve monthly, quarterly and annual sales targets.
• Coordinate with internal teams to execute campaigns smoothly.
• Follow up for approvals, creatives, payments and renewals.
• Maintain records of leads, proposals, pipeline, bookings and collections.

Skills

Communication

Negotiation

Relationship building

Market knowledge

Job description

Department: Sales & Business Development
Industry: Radio / Media & Entertainment
Location: Dehradun/ Haldwani / Haridwar
Employment Type: Full-Time
Experience: 26 Years in Media Sales / Advertising / Radio Sales / B2B Sales

About the Role:

We are looking for an enthusiastic and target-driven Media Sales Executive to drive advertising revenue for our radio station. The role involves identifying potential advertisers, developing client relationships, selling radio advertising solutions, creating customized packages, and achieving monthly and quarterly revenue targets.

The ideal candidate should have strong communication and negotiation skills, a good understanding of the local market, and the ability to build relationships with businesses, advertising agencies, and brands.

Role & responsibilities :

• Identify and acquire new advertisers and business clients.
• Generate leads through market visits, references, networking, cold calling, and digital platforms.
• Explore opportunities for event sponsorships, brand partnerships, and integrated campaigns.
• Manage the complete sales cycle from lead generation to closure and payment collection.
• Build and maintain strong relationships with local businesses, brands, advertising agencies, and media planners.
• Understand client requirements and recommend suitable radio advertising solutions.
• Prepare customized advertising proposals, media plans, quotations, and commercial packages.
• Achieve monthly, quarterly, and annual sales/revenue targets.
• Coordinate with the RJ, Programming, Creative, Production, Marketing, and Operations teams to execute campaigns smoothly.
• Follow up with clients for campaign approvals, creatives, payments, and renewals.
• Maintain accurate records of leads, proposals, sales pipeline, bookings, and collections.
• Monitor competitor activities, market trends, pricing, and advertising opportunities
• Ensure excellent client servicing and encourage repeat business.

Preferred candidate profile

We are looking for someone who is confident, outgoing, persuasive, commercially aware, and passionate about sales and media. Someone who can walk into a business, understand its marketing needs, and turn that requirement into a successful advertising campaign for the station.

If you love meeting people, closing deals, building brands, and turning conversations into business, we'd love to hear from you.