Senior Sales Associate ( Event Tech ) | ( SAAS )

Dreamcast; Delhi; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Dreamcast is rapidly expanding its Event Tech and SaaS sales team in Delhi, seeking a Senior Sales Associate to drive B2B growth across in-person, virtual, and hybrid experiences. You will manage outbound campaigns, demos, and end-to-end sales cycles, engaging with event organizers, corporates, and agencies to close deals and onboard customers.

The role requires 4–6+ years of B2B SaaS/Tech sales experience, strong communication, and CRM proficiency.

Qualifications

• Experience in B2B SaaS sales within Event Tech or related sectors.
• Proven ability to meet or exceed sales targets.
• Strong communication, negotiation, and presentation skills.

Responsibilities

• Identify and generate new sales opportunities through outbound channels.
• Engage with event organizers, corporates, agencies, and associations.
• Understand client needs and propose suitable Event Tech/SaaS solutions.
• Demonstrate products to prospective clients.
• Manage end-to-end sales cycle from lead to onboarding.
• Maintain CRM and sales pipeline; update forecasts.
• Achieve monthly and quarterly targets.
• Build relations with key decision-makers.
• Prepare proposals, quotes, and presentations.
• Follow up with prospects to convert leads.
• Coordinate with Product, CS, Marketing and Operations teams.
• Monitor market trends and competitive offerings.

Skills

SaaS sales

B2B outreach

Lead generation

Negotiation

Closing deals

Presentation skills

Tools

Salesforce

LinkedIn Sales Navigator

CRM management

Event tech platforms

Job description

About The Opportunity

A fast-growing innovator in the Event Tech & Experiential Marketing sector, we power unforgettable in-person, virtual, and hybrid experiences for global enterprises and startups alike. Our platform combines cutting-edge SaaS tools with creative execution to transform meetings, conferences, and brand activations into measurable, immersive, and ROI-driven events. We’re scaling rapidly across India and need a strategic Senior Sales Associate to accelerate our B2B growth engine.

About The Opportunity

A fast-growing innovator in the Event Tech & Experiential Marketing sector, we power unforgettable in-person, virtual, and hybrid experiences for global enterprises and startups alike. Our platform combines cutting-edge SaaS tools with creative execution to transform meetings, conferences, and brand activations into measurable, immersive, and ROI-driven events. We’re scaling rapidly across India and need a strategic Senior Sales Associate to accelerate our B2B growth engine.

Key Responsibilities

• Identify and generate new sales opportunities through outbound calling, email, LinkedIn, referrals, and other channels.
• Connect with event organizers, corporates, event agencies, associations, and other potential customers.
• Understand client requirements and recommend suitable Event Tech / SaaS solutions.
• Conduct product demonstrations and presentations for prospective clients.
• Manage the complete sales cycle from lead generation to negotiation, closure, and onboarding.
• Maintain and regularly update the sales pipeline and CRM.
• Achieve monthly and quarterly sales targets.
• Build and maintain strong relationships with clients and key decision-makers.
• Prepare proposals, quotations, and commercial presentations.
• Follow up consistently with prospects and convert qualified leads into paying customers.
• Coordinate with Product, Customer Success, Marketing, and Operations teams to ensure smooth client onboarding.
• Track market trends, competitor offerings, and emerging opportunities in Event Tech and SaaS.
• Maintain accurate records of customer interactions, opportunities, and sales forecasts.

Requirements

• 4- 6+ years of experience in B2B Sales, SaaS Sales, Event Tech, Event Management, or Technology Sales.
• Proven track record of achieving sales targets.
• Strong lead generation, prospecting, negotiation, and closing skills.
• Experience selling SaaS or technology products will be preferred.
• Excellent verbal and written communication skills.
• Ability to conduct product demos and business presentations.
• Strong understanding of B2B sales cycles and consultative selling.
• Comfortable working with CRM tools and sales dashboards.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong commercial awareness and customer-focused approach.

Skills & Qualifications

Must-Have

• Salesforce
• LinkedIn Sales Navigator
• CRM management
• SaaS sales
• Event tech platforms
• B2B outreach
• Proposal writing
• Revenue forecasting

Preferred

• Experience in experiential marketing or event management

Skills: lead generation,outbound sales,sales,event tech,b2b sales,b2b,saas