Senior Sales Associate ( Event Tech ) | ( SAAS )

Dreamcast; Delhi; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Dreamcast is seeking a strategic Senior Sales Associate to accelerate B2B growth in the Event Tech space. You will identify opportunities, engage with event organizers and corporates, and demonstrate SaaS solutions to drive closed deals across Delhi.

You will manage the full sales cycle, nurture client relationships, and coordinate with Product, Customer Success, Marketing, and Operations to ensure smooth onboarding and attainment of targets.

Qualifications

• 4–6+ years in B2B/SaaS/Event Tech/Tech Sales.
• Proven track record of meeting sales targets.
• Strong lead generation, negotiation, and closing skills.
• Experience selling SaaS or tech products preferred.

Responsibilities

• Identify and generate new sales opportunities through outbound calling, email, LinkedIn, referrals, and other channels.
• Connect with event organizers, corporates, event agencies, associations, and other potential customers.
• Understand client requirements and recommend suitable Event Tech / SaaS solutions.
• Conduct product demonstrations and presentations for prospective clients.
• Manage the complete sales cycle from lead generation to negotiation, closure, and onboarding.
• Maintain and regularly update the sales pipeline and CRM.
• Achieve monthly and quarterly sales targets.
• Build and maintain strong relationships with clients and key decision-makers.
• Prepare proposals, quotations, and commercial presentations.
• Follow up consistently with prospects and convert qualified leads into paying customers.

Skills

Salesforce

LinkedIn Sales Navigator

CRM management

SaaS sales

Event tech platforms

B2B outreach

Proposal writing

Revenue forecasting

Tools

CRM dashboards

Sales dashboards

CRM software

SaaS platforms

Job description

About the Opportunity

A fast-growing innovator in the Event Tech & Experiential Marketing sector, we power unforgettable in-person, virtual, and hybrid experiences for global enterprises and startups alike. Our platform combines cutting-edge SaaS tools with creative execution to transform meetings, conferences, and brand activations into measurable, immersive, and ROI-driven events. We’re scaling rapidly across India and need a strategic Senior Sales Associate to accelerate our B2B growth engine.

Key Responsibilities

• Identify and generate new sales opportunities through outbound calling, email, LinkedIn, referrals, and other channels.
• Connect with event organizers, corporates, event agencies, associations, and other potential customers.
• Understand client requirements and recommend suitable Event Tech / SaaS solutions.
• Conduct product demonstrations and presentations for prospective clients.
• Manage the complete sales cycle from lead generation to negotiation, closure, and onboarding.
• Maintain and regularly update the sales pipeline and CRM.
• Achieve monthly and quarterly sales targets.
• Build and maintain strong relationships with clients and key decision-makers.
• Prepare proposals, quotations, and commercial presentations.
• Follow up consistently with prospects and convert qualified leads into paying customers.
• Coordinate with Product, Customer Success, Marketing, and Operations teams to ensure smooth client onboarding.
• Track market trends, competitor offerings, and emerging opportunities in Event Tech and SaaS.
• Maintain accurate records of customer interactions, opportunities, and sales forecasts.

Requirements

• 4- 6+ years of experience in B2B Sales, SaaS Sales, Event Tech, Event Management, or Technology Sales.
• Proven track record of achieving sales targets.
• Strong lead generation, prospecting, negotiation, and closing skills.
• Experience selling SaaS or technology products will be preferred.
• Excellent verbal and written communication skills.
• Ability to conduct product demos and business presentations.
• Strong understanding of B2B sales cycles and consultative selling.
• Comfortable working with CRM tools and sales dashboards.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong commercial awareness and customer-focused approach.

Skills & Qualifications

Must-Have

• Salesforce
• LinkedIn Sales Navigator
• CRM management
• SaaS sales
• Event tech platforms
• B2B outreach
• Proposal writing
• Revenue forecasting

Preferred

• Experience in experiential marketing or event management