Senior Sales Associate ( Event Tech ) | ( Project Sales )

Dreamcast; Delhi; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Dreamcast is looking for an experienced B2B sales professional in Delhi. This role includes driving new business growth by acquiring corporate, enterprise, and government clients, and executing sales strategies through various outreach methods.

The ideal candidate will have 5-8 years of B2B sales experience, particularly in Event Technology, strong outbound sales skills, and a robust track record in achieving sales targets. This position involves managing complex sales cycles and requires excellent communication and negotiation skills.

Qualifications

• 5–8 years of experience in B2B sales with a focus on Event Technology.
• Proven track record in achieving sales targets as an Individual Contributor.
• Experience managing complex sales cycles with multiple stakeholders.

Responsibilities

• Drive new business by acquiring enterprise and government clients.
• Execute outbound sales strategies including cold calling and emails.
• Own the complete sales cycle from lead generation to deal closure.
• Conduct product demonstrations and workshops to showcase capabilities.
• Develop relationships with key decision-makers to drive long-term opportunities.

Skills

B2B sales

Event Technology

SaaS

PaaS

Lead generation

Communication skills

Negotiation skills

Relationship building

Job description

Key Responsibilities

• Drive new business growth by identifying, prospecting, and acquiring corporate, enterprise, and government clients.
• Execute outbound sales strategies including cold calling, email outreach, LinkedIn networking, referrals, and strategic prospecting.
• Own the complete sales cycle from lead generation and qualification to proposal creation, negotiation, and deal closure.
• Understand client requirements and recommend tailored Event Technology, SaaS, and PaaS solutions, including virtual/hybrid event platforms, registration systems, attendee engagement tools, networking solutions, and analytics dashboards.
• Conduct product demonstrations, client presentations, and solution workshops to effectively showcase platform capabilities and business value.
• Develop and maintain strong relationships with key decision-makers, stakeholders, and procurement teams to drive long-term business opportunities.
• Generate new opportunities from existing accounts and revive dormant leads to maximize revenue potential.
• Work closely with Marketing, Product, and Customer Success teams to ensure seamless customer acquisition, onboarding, and retention.
• Maintain accurate CRM records, sales forecasts, pipeline reports, and account activity updates.
• Monitor industry trends, competitor activities, government tenders, and market developments to identify new business opportunities.
• Participate in industry events, exhibitions, conferences, and networking forums to build brand visibility and generate leads.

Desired Candidate Profile

• 5–8 years of experience in B2B sales, with at least 3–4 years in Event Technology, SaaS, PaaS, Media Sales, Digital Agency Sales, Network Sales, Virtual Events, or Enterprise Solutions Sales.
• Proven track record as an Individual Contributor (IC) with consistent achievement of sales and revenue targets.
• Strong experience in outbound sales, lead generation, business development, and new client acquisition.
• Experience managing complex sales cycles involving multiple stakeholders and decision-makers.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong written and verbal English communication skills.
• Ability to independently manage a healthy sales pipeline and multiple opportunities simultaneously.
• Experience working with corporate, enterprise, government, PSU, or public-sector clients will be a strong advantage.
• Self-motivated, proactive, target-driven, and passionate about technology-led business solutions.
• Comfortable with frequent client interactions, presentations, and business travel when required.