Senior Product Manager

Cadila Pharmaceuticals Limited; Gund Hassi Bhat; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a Group Product Manager (GPM) – Marketing to develop and execute marketing strategies for assigned brands. You will lead brand planning, analyze market trends, manage product lifecycles, and coordinate with Medical, Regulatory, Sales, and Supply Chain teams to drive growth and profitability.

You will design campaigns, develop promotional materials, train field teams, engage with KOLs, and monitor ROI to ensure targets are met.

Responsibilities

• Develop and implement marketing strategies for assigned brands.
• Prepare annual brand plans and promotional strategies.
• Monitor brand performance and take corrective actions.
• Conduct market research and analyze market trends.
• Plan and execute product launches with cross-functional teams.
• Design campaigns and digital marketing initiatives for field force.
• Coordinate with Medical, Regulatory, Sales, and Supply Chain teams.

Skills

Brand strategy

Market analysis

Lifecycle management

Cross-functional

Promotional campaigns

Job description

Job Description:

Role Objective:The Group Product Manager (GPM) – Marketing will be responsible for developing and executing marketing strategies for assigned product portfolios. The role involves market analysis, brand planning, product lifecycle management, and collaboration with cross-functional teams to drive product growth, market share, and profitability.Principal Tasks & ResponsibilitiesKey Responsibilities

• 1. Brand Strategy & PlanningDevelop and implement marketing strategies for assigned brands/products.Prepare annual brand plans and promotional strategies aligned with business objectives.Monitor brand performance and take corrective actions to achieve targets.
• 2. Market AnalysisConduct market research to understand market trends, competition, and customer insights.Analyze prescription trends, sales data, and competitor activities.Identify opportunities for product growth and market expansion.
• 3. Product Lifecycle ManagementManage product lifecycle including product launches, positioning, and growth strategies.Plan and execute new product launches in coordination with cross-functional teams.
• 4. Promotional ActivitiesDesign and implement promotional campaigns, marketing materials, and brand communication.Develop visual aids, promotional inputs, and digital marketing initiatives for field force effectiveness.
• 5. Field Force EngagementWork closely with the sales team to ensure effective product promotion.Conduct training sessions for field force on product knowledge and marketing strategies.Provide regular updates and guidance to improve field performance.
• 6. Stakeholder CollaborationCoordinate with Medical, Regulatory, Sales, Supply Chain, and Finance teams to ensure smooth product operations.Engage with Key Opinion Leaders (KOLs) and healthcare professionals for brand advocacy.
• 7. Budget ManagementManage marketing budgets and ensure cost-effective utilization.Monitor ROI of marketing activities.

Key Skills & Competencies

Brand growth and market shareAchievement of sales targetsSuccessful product launchesEffectiveness of promotional campaignsField force productivity and engagement