Group Product Manager- Nepal

Cadila Pharmaceuticals Limited; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking an experienced marketing professional to lead brand strategy and planning for assigned products. You will develop annual brand plans and promotional strategies aligned with business objectives and monitor brand performance to hit targets.

The role requires in-depth market analysis of trends, prescription data, and competition, along with lifecycle management of products from launches to growth.

Responsibilities

• Create and execute brand strategy and annual plans.
• Analyze market trends, prescription data, and competition.
• Lead product lifecycle from launches to growth.
• Design promotional campaigns and digital marketing assets.
• Train field force and drive product promotion effectiveness.
• Coordinate with Medical, Regulatory, Sales, Supply Chain and Finance teams.
• Monitor marketing budgets and ROI.

Skills

Brand strategy

Market analysis

Product lifecycle

Promotional campaigns

Field force engagement

Budget management

Job description

Principal Tasks & Responsibilities

Key Responsibilities

• Brand Strategy & Planning Develop and implement marketing strategies for assigned brands/products. Prepare annual brand plans and promotional strategies aligned with business objectives. Monitor brand performance and take corrective actions to achieve targets.
• Market Analysis Conduct market research to understand market trends, competition, and customer insights. Analyze prescription trends, sales data, and competitor activities. Identify opportunities for product growth and market expansion.
• Product Lifecycle Management Manage product lifecycle including product launches, positioning, and growth strategies. Plan and execute new product launches in coordination with cross-functional teams.
• Promotional Activities Design and implement promotional campaigns, marketing materials, and brand communication. Develop visual aids, promotional inputs, and digital marketing initiatives for field force effectiveness.
• Field Force Engagement Work closely with the sales team to ensure effective product promotion. Conduct training sessions for field force on product knowledge and marketing strategies. Provide regular updates and guidance to improve field performance.
• Stakeholder Collaboration Coordinate with Medical, Regulatory, Sales, Supply Chain, and Finance teams to ensure smooth product operations. Engage with Key Opinion Leaders (KOLs) and healthcare professionals for brand advocacy.
• Budget Management Manage marketing budgets and ensure cost-effective utilization. Monitor ROI of marketing activities.

Key Skills & Competencies

• Brand growth and market share
• Achievement of sales targets
• Successful product launches
• Effectiveness of promotional campaigns
• Field force productivity and engagement