Group Product Marketing Manager

WOW Softech; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Cachet Pharmaceuticals in Mumbai seeks a Group Product Manager – Marketing to lead strategy for gastro, nutraceuticals, paediatrics and gynaecology brands. You will shape annual and long-range plans, set objectives, and allocate budgets to drive growth.

You will manage portfolio performance, analyze market dynamics and guide field training content. Collaboration with Sales, Medical, Regulatory and Finance will be essential to successful launches and lifecycle actions.

Qualifications

• MBA (Marketing) with a B.Sc or B.Pharm background is essential.
• Proven experience in pharmaceutical marketing and brand management.
• Experience with multi-brand portfolios in gastro, nutraceuticals, paediatrics or gynaecology is advantageous.

Responsibilities

• Develop and execute marketing strategies for gastro, nutraceuticals, paediatrics and gynaecology brands across the portfolio.
• Build annual and long-range brand plans with objectives, positioning, targets and budgets.
• Identify growth opportunities and lifecycle actions across brands and SKUs.
• Manage portfolio performance with secondary sales, prescription trends and market share.
• Monitor competitor activity and translate insights into actionable brand strategy.
• Develop training content for the field force and support training initiatives.
• Lead cross-functional collaboration with Sales, Medical, Regulatory, Supply Chain and Finance.
• Drive launches, line extensions and brand revitalisation to sustain growth.

Skills

Pharmaceutical marketing

Brand management

Leadership

Education

MBA (Marketing)

B.Sc or B.Pharm

Job description

Role & responsibilities

Marketing Strategy & Brand Planning

• l Develop and execute marketing strategies for the assigned portfolio of brands across gastro, nutraceuticals, paediatrics and gynaecology.
• l Build annual and long-range brand plans with clear objectives, positioning, targets and budgets.
• l Identify growth opportunities, portfolio priorities and lifecycle actions across brands and SKUs.

2. Portfolio & Brand Performance Management

• l Manage the product portfolio and track brand performance against plan secondary sales, prescription trends and market share.
• l Review brand health regularly and course-correct with timely, data-backed marketing interventions.
• l Monitor competitor activity, pricing and market dynamics; translate insights into actionable brand strategy.

3. Field Force Enablement & Content Development

• l Develop sales and product training content product knowledge, therapy updates and competitor insights — for Medical Representatives, First-Line Managers (FLMs) and Sales Leaders.
• l Partner with sales and marketing leadership on Training Needs Analysis (TNA) and skill development initiatives for the field force.
• l Facilitate digital learning initiatives, including e-learning and mobile-based training platforms.
• l Deliver compelling product presentations and engage the field audience at launches, cycle meetings and conferences.

4. Cross-Functional Collaboration Confidential – Job Description | Group Product Manager – Marketing | Cachet Pharmaceuticals

• l Work closely with Sales, Medical, Regulatory, Supply Chain and Finance to ensure seamless brand execution.
• l Coordinate with creative, digital and external agencies on promotional material, campaigns and brand communication.
• l Support the Marketing Manager with periodic business reviews, forecasting and leadership presentations.

5. Team Leadership & Business Growth

• l Lead, mentor and develop Product Managers and marketing executives within the portfolio.
• l Drive new product launches, line extensions and brand revitalisation initiatives to support sustained business growth.
• l Manage the brand and promotional budget with discipline, ensuring compliance and return on investment

Preferred candidate profile

MBA (Marketing) with a B.Sc or B.Pharm background is essential.

• l Proven experience in pharmaceutical marketing and brand management, with exposure to a multi-brand portfolio.
• l Prior experience in Generic Pharma, Lifecare or Healthcare companies is strongly preferred.
• l Experience in gastro, nutraceuticals, paediatrics or gynaecology segments is a significant advantage.
• l Age up to 45 years.