Manager

HDFC Life; Maharashtra; On-site; INR 900,000 - 1,400,000; Full time

Job summary

HDFC Life is seeking an experienced Performance Marketing professional to lead end-to-end digital campaigns and optimize user acquisition in India. The role focuses on driving conversions and revenue growth through data-driven decisions, with a BFSI-oriented perspective.

You will collaborate with cross-functional teams, apply AI techniques for optimization, and stay updated on industry trends to continually enhance marketing performance.

Qualifications

• 4-9 years of experience in Performance Marketing or BFSI projects.
• Strong understanding of CPL (Cost Per Lead) model and its application in digital marketing.
• Proficiency in managing multiple ad platforms including Google Ads & Meta Ads.
• Experience working on AI techniques such as machine learning algorithms for campaign optimization.

Responsibilities

• Manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
• Develop strategies to drive conversions, sales, and revenue growth through data-driven insights.
• Collaborate with cross-functional teams to integrate marketing efforts and optimize customer journeys.
• Analyze campaign performance using CPL, Microsoft Dynamics D5, Power BI, Ai Techniques to identify areas for improvement.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills.

Skills

4-9 years experience in Performance

CPL model understanding

Google Ads & Meta Ads proficiency

AI techniques for optimization

Tools

Power BI

Job description

Roles and Responsibilities

• Manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
  
• Develop and execute strategies to drive conversions, sales, and revenue growth through data-driven insights.
  
• Collaborate with cross-functional teams to integrate marketing efforts and optimize customer journeys.
  
• Analyze campaign performance using tools like CPL, Microsoft Dynamics D5, Power BI, Ai Techniques to identify areas for improvement.
  
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills.
  

Desired Candidate Profile

• 4-9 years of experience in Performance Marketing or related field (BFSI projects).
  
• Strong understanding of CPL (Cost Per Lead) model and its application in digital marketing.
  
• Proficiency in managing multiple ad platforms including Google Ads & Meta Ads.
  
• Experience working on AI techniques such as machine learning algorithms for campaign optimization.