Performance marketing Specialist
Creative Ethics
14 days+
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Job summary
Creative Ethics is seeking a skilled digital ads specialist to run and optimize Google Ads and Meta Ads campaigns for real estate clients. You will handle lead generation campaigns, install tracking pixels, configure GTM and GA4, and monitor CPL, CPA, ROAS, and ROI to maximize performance.
You will analyze keywords, conduct A/B tests, and generate weekly reports, working with developers to optimize landing pages and improve conversion rates.
Qualifications
- Experience planning and optimizing Google Ads campaigns for real estate or agency clients.
- Strong knowledge of Meta Ads, GA4, GTM, and conversion tracking implementation.
- Familiarity with performance metrics like CPL, CPA, ROAS and ROI.
- Ability to conduct keyword research and perform A/B testing to improve results.
- Experience generating weekly performance reports and optimizing landing pages with developers.
Responsibilities
- Plan and execute Google Ads campaigns for real estate clients.
- Manage Meta Ads campaigns and optimize for conversions.
- Optimize lead generation campaigns and monitor key metrics.
- Install Pixels and Conversion APIs; configure GTM and GA4 tracking.
- Generate weekly performance reports and collaborate with developers on landing pages.
Skills
Google Ads
Meta Ads
GA4
GTM
Conversion Tracking
Google Merchant Center
Search Campaigns
Display
YouTube
Performance Max
Lead Generation
Analytics
Tools
Google Merchant Center
Job description
Role & responsibilities
- Plan and execute Google Ads campaigns.
- Manage Meta Ads campaigns.
- Optimize Lead Generation campaigns.
- Monitor CPL, CPA, ROAS, and ROI.
- Conduct keyword research.
- Perform A/B testing.
- Install Pixels and Conversion APIs.
- Configure GTM and GA4 tracking.
- Generate weekly performance reports.
- Optimize landing pages with developers.
Skills Required
- Google Ads
- Meta Ads
- GA4
- GTM
- Conversion TrackingGoogle Merchant Center
- Search Campaigns
- Display
- YouTube
- Performance Max
- Lead Generation
- Analytics
Preferred candidate profile
- Real Estate Campaign Experience
- Agency Experience
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