Senior Performance Marketing Manager

TransPerfect; Bengaluru; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

TransPerfect seeks a Paid Media Lead in Bengaluru to plan, deploy and optimize cross-channel campaigns. You’ll own the structure, bidding, testing, and analytics, coordinating with the Senior Director of Creative Performance Marketing to move leads through the funnel.

This role emphasizes strategic thinking about how paid media fits with nurture, content and sales. You’ll work hands-on across Google Ads, LinkedIn, Meta, Reddit, TikTok and emerging platforms, designing campaigns that drive

Qualifications

• 5+ years of hands-on paid media experience across multiple platforms.
• Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Experience with two or more platforms (e.g., Reddit, TikTok, YouTube, ChatGPT Ads).
• Strong understanding of the marketing funnel and integration with nurture, content, and sales.
• Proven track record of creative, data-driven lead acquisition and optimization.
• Experience setting up conversion tracking and GA4 validation.
• Ability to build and manage audiences, lookalikes, and account-based targeting.
• Structured A/B testing and data-driven decision making.
• Comfortable with dashboards and pulling data.

Responsibilities

• Plan campaign architecture across platforms with funnel intent and matching audience logic.
• Develop innovative lead acquisition strategies to grow quantity and quality of leads.
• Design retargeting and lifecycle audiences with emails and content offers.
• Collaborate with marketing to define lead qualification and sales hand-off criteria.
• Contribute creative direction to ad concepts and copy.
• Build and launch campaigns across Google Ads, LinkedIn, Meta, Reddit, TikTok, and emerging platforms.
• Set up audience targeting, including custom audiences, lookalikes, and AB testing.
• Own bid strategy selection and budget pacing.
• Track conversions, manage UTMs, and ensure GA4 accuracy.
• Pull data, build reports, and share insights with the team.
• Continuously optimize campaigns to maximize ROI.

Skills

Paid media strategy

Campaign optimization

Data analysis

Creative problem solving

Audience targeting

A/B testing

Communication

Education

Bachelor's degree

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads

TikTok Ads Manager

ChatGPT Ads

GA4

Job description

OVERVIEW: If running paid campaigns across a bunch of platforms is your happy place, and you think as much about the journey as the click, this could be a good fit. You're in Google Ads in the morning, LinkedIn Campaign Manager over lunch, and Reddit or TikTok in the afternoon. In between, you're thinking about how these campaigns work together to move real people through our funnel. We're hiring a Paid Media Lead to plan, deploy, and optimize campaigns across our paid channels. This role isn't just about setting campaigns live and watching the numbers. It's about thinking carefully about the marketing funnel, inventing new ways to bring quality leads and accounts into it, and using paid media to move them all the way through to sales-ready. You'll work closely with our Senior Director of Creative Performance Marketing, turning creative briefs and campaign strategies into live campaigns that actually perform. You'll own the technical craft of paid media (structure, targeting, bidding, testing, iteration) and the strategic craft of designing campaigns that do their job at each funnel stage. This is an individual contributor role with no direct reports. What you'll be doing is deep, hands on platform work combined with real strategic thinking about how paid fits into the broader journey.

JOB RESPONSIBILITIES

• Plan campaign architecture across platforms with clear funnel intent (awareness, consideration, decision) and matching audience, creative, and CTA logic for each stage
• Get creative about lead acquisition itself: figure out how to reach new audiences, test new platforms and formats, and keep growing both the quantity and quality of leads coming into the funnel
• Design retargeting and lifecycle audiences that work with email nurture, content offers, and sales outreach to move leads through the funnel
• Partner with the rest of the marketing team on lead qualification and hand-off criteria, so what reaches sales is actually ready to convert
• Contribute creative direction to ad concepts and copy, working with our creative resources on work that resonates
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms like ChatGPT Ads
• Set up and manage audience targeting, including custom audiences, lookalikes, contextual, intent, and account-based lists
• Own bid strategy selection and budget pacing across campaigns
• Traffic creative assets, keep naming conventions consistent, and manage UTMs
• Set up conversion tracking (pixels, server-side, offline conversions) and make sure GA4 is telling us the truth
• Run structured A/B tests on copy, creative, audiences, and bidding
• Pull data, build reports, and share what's working (and what isn't) with the team
• Continuously optimize campaigns, moving budget toward what's performing and shutting off what isn't

REQUIRED EDUCATION, EXPERIENCE & SKILLS

• 5+ years of hands-on paid media experience across multiple platforms
• Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Working experience with at least two of: Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic, or other emerging platforms
• Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads through it
• Real creative instinct: you have opinions about ad copy, hooks, and concepts, and can point to work you've influenced or written that performed
• Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel
• Strong grip on conversion tracking (pixels, server-side, offline conversions, GA4)
• Experience building custom audiences, lookalikes, and account-based targeting
• Structured A/B testing experience and a track record of using test results to actually improve performance
• Comfortable in dashboards and pulling your own data
• Bachelor's degree