Peformance Marketing

Scapia; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Scapia in Bengaluru seeks a hands-on performance marketing professional to own acquisition across Google Ads and Meta Ads, driving efficient growth and scalable CAC. You will lead multi-channel campaigns, optimize budgets, and collaborate with product, creative, analytics, and engineering to improve the end-to-end funnel.

We value analytical thinking, ownership, and a proactive, fast-paced approach. Join us to push data-driven improvements and sustainable growth in a dynamic startup environment.

Qualifications

• 4-8 years of hands-on performance marketing experience.
• Strong expertise in Google Ads and Meta Ads.
• Highly analytical and proactive.
• Bias for action and ownership in a fast-paced startup.

Responsibilities

• Own acquisition across Google Ads, Meta Ads, and other growth channels.
• Plan, launch, and manage campaigns end-to-end with budgets and pacing.
• Hit CAC and growth targets while maintaining acquisition quality.
• Build testing cadence with hypotheses and A/B tests.
• Collaborate with Product, Creative, Analytics, and Engineering to optimize the funnel.
• Ensure measurement integrity and provide real-time performance reporting.

Skills

Google Ads

Meta Ads

Analytical

Ownership mindset

Job description

Scapia! A product that’s out there to make travel happen for people, by converting

their everyday expenses into travel experiences. We’re a bunch of passionate people

who work together, brainstorm and debate with each other, and don’t stop until

we're proud of our work. Customer delight tops everything else! We’ve worked hard

to create an environment of honesty and passion that sets everyone up for success.

Role Overview :

Own and scale customer acquisition across Google and Meta, with a strong focus

on driving efficient and sustainable growth.

• Plan, execute, and optimize performance campaigns to achieve CAC and growth targets.
• Continuously experiment with audiences, creatives, messaging, and landing pages to improve performance.
• Partner closely with Product, Creative, Analytics, and Engineering teams to optimize the end-to-end acquisition funnel.
• Use data and insights to identify opportunities, improve measurement and attribution, and drive better acquisition outcomes.

What You'll Own :

• Own acquisition across Google Ads, Meta Ads, and other growth channels as they prove out
• Plan, launch, and manage campaigns end-to-end — budgets, bidding, targeting, and pacing
• Hit CAC and growth targets while maintaining acquisition quality, not just volume and messaging
• Build a testing cadence — hypotheses, structured A/B tests, and fast iteration based on what the data says
• Kill underperforming channels and creatives quickly; double down on what works

Funnel & measurement

• Work with Product, Creative, Analytics, and Engineering to improve the acquisition funnel — from ad click to activation
• Own tracking and attribution hygiene so spend decisions are backed by clean data
• Build reporting that gives the team a real-time read on channel performance and

Cross-functional collaboration

• Partner with Creative on ad concepts and iterate based on performance data, not
• Work with Product on landing pages, onboarding flows, and conversion points
• Loop in Analytics and Engineering on measurement infrastructure, tracking gaps, and attribution fixes.

Who You Are :

• 4-8 years of hands-on performance marketing experience.
• Strong expertise in Google Ads and Meta Ads.
• Highly analytical, proactive, and comfortable working in a fast-paced startup
• Strong ownership mindset with a bias for action.