Performance Marketer

Tamasha.live; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Tamasha.live in Bengaluru is seeking a hands-on Growth Marketing Manager to own end-to-end paid acquisition across Meta, Google, TikTok, and emerging channels. You will plan budgets, run experiments, and build data dashboards to drive CAC, ROAS, and LTV across multiple apps.

The role emphasizes cross-functional collaboration with Product, Creative, Data, and Finance, plus testing, analytics, and influencer partnerships to fuel scalable growth in a creator-enabled social entertainment platform.

Qualifications

• 4–6 years of hands-on performance marketing across major platforms.
• Strong analytical skills with SQL and dashboards.
• Experience scaling paid acquisition for consumer apps with large user bases.
• Deep understanding of mobile attribution and MMPs (AppsFlyer, Adjust, Branch).
• Excellent cross-functional communication with Product, Creative, and Data teams.
• Prior experience in Social Entertainment, Gaming, or Consumer Tech preferred.

Responsibilities

• Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels
• Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets
• Test ad creatives, audiences, bidding strategies, and placements to improve efficiency
• Build and maintain dashboards to track spend, CAC, ROAS, and cohort payback across apps
• Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action
• Partner with Data and Analytics teams to build attribution models and MMM frameworks
• Work with Creative and Design teams to brief and produce high-performing ad assets at scale
• Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion
• Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting
• Track platform, auction, and privacy changes that impact acquisition performance
• Monitor competitor campaigns and positioning across live streaming, gaming, and social apps
• Identify new channels and networks worth testing
• Own full-funnel growth levers across acquisition, activation, and re-engagement (AARRR)
• Partner with Monetisation teams to optimise campaigns around coins, gifting, and subscriptions
• Drive creator and influencer acquisition campaigns to fuel supply-side growth

Skills

Performance marketing

Analytical skills

Scaling paid acquisition

Mobile attribution

Cross-functional communication

Experience in Social Entertainment / G

Tools

Amplitude

Mixpanel

Clevertap

Firebase

Job description

• Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels
• Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets
• Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiency Data-Driven Optimisation
• Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps
• Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action
• Partner with Data and Analytics teams to build attribution models and MMM frameworks Cross-Functional Collaboration
• Work with Creative and Design teams to brief and produce high-performing ad assets at scale
• Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion
• Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting Market & Competitive Intelligence
• Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance
• Monitor competitor campaigns and positioning across live streaming, gaming, and social apps
• Identify new channels and networks (influencer, affiliate, programmatic) worth testing Growth & Monetisation
• Own full-funnel growth levers across acquisition, activation, and re-engagement (AARRR)
• Partner with Monetisation teams to optimise campaigns around coins, gifting, and subscriptions
• Drive creator and influencer acquisition campaigns to fuel supply-side growth

What We're Looking For Must-Have

• 4-6 years of hands-on performance marketing experience across Meta, Google, and app-install campaigns
• Strong analytical skills — comfortable with SQL, spreadsheets, and marketing dashboards
• Proven experience scaling paid acquisition for consumer apps with large user bases (1M+ installs preferred)
• Deep understanding of mobile attribution, MMPs (AppsFlyer, Adjust, Branch), and funnel metrics
• Excellent communication skills; ability to work cross-functionally with Product, Creative, and Data teams
• Prior experience in Social Entertainment, Gaming, or Consumer Tech strongly preferred

Nice-to-Have

• Hands-on experience with Amplitude, Mixpanel, Clevertap, or Firebase
• Exposure to creator economy platforms or social networking products
• Experience at a high-growth startup (Series A-C stage)
• Familiarity with marketing mix modelling (MMM) or incrementality testing

Why Join Tamasha?

Direct Growth Leadership Exposure Report to the Head of Growth. Your work has board-level visibility and real strategic impact. Data-Rich Environment Access to rich behavioural data across 30L+ users and 6 apps. Ideal for a data-first marketer. Real Ownership No bureaucracy. You own your budgets end-to-end - strategy, execution, and outcomes. Multi-App Ecosystem Work across apps at different stages - early-stage, growth, and scale all in one company