Senior Performance Marketing

/PHD/ - Proven Honest Derma; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Proven Honest Derma in Mumbai is seeking a results-driven Performance Marketing specialist to plan, execute and optimize campaigns across Meta and Google Ads. You will manage budgets, track ROAS and CAC, and collaborate with creative teams to scale profitable customer acquisition.

The role focuses on data-driven decision making, testing new hooks and formats, and continuously improving the paid media engine to drive revenue growth.

Qualifications

• Strong hands-on expertise in Meta & Google Ads.
• Data Analysis & Performance Optimization.

Responsibilities

• Plan and execute performance marketing strategies.
• Manage budgets and drive profitable customer acquisition.
• Scale winning campaigns and optimize underperforming campaigns.
• Plan and execute creative testing across different hooks and formats.
• Analyze campaign data and identify growth opportunities.
• Work with the creative team to develop high-performing ad creatives.
• Track key metrics including ROAS, CAC, Revenue & Conversion Rate.
• Build and continuously improve paid acquisition engine.

Skills

Meta Ads

Google Ads

Data Analysis

Performance Optimization

Job description

• Plan and execute performance marketing strategies.
• Manage budgets and drive profitable customer acquisition.
• Scale winning campaigns and optimize underperforming campaigns.
• Plan and execute creative testing across different hooks and formats.
• Analyze campaign data and identify growth opportunities.
• Work with the creative team to develop high-performing ad creatives.
• Track key metrics including ROAS, CAC, Revenue & Conversion Rate.
• Build and continuously improve paid acquisition engine.

Skills Required:

• Strong hands-on expertise in Meta & Google Ads
• Data Analysis & Performance Optimization