Senior Brand Manager - Performance Marketing

Growify Digital; Delhi; On-site; INR 1,800,000 - 4,000,000; Full time

Benefits offered by this job

Competitive salary

Performance-linked growth opportunities

Leadership incentives

Job summary

A leading e-commerce growth agency in Delhi is seeking a Senior Brand & Performance Manager. This role requires a deep understanding of luxury branding and performance marketing. The ideal candidate will lead brand growth strategies, collaborate with internal teams, and ensure effective media planning across platforms like Facebook and Google. The position offers real ownership, a clear growth path to leadership, and the opportunity to work with India's top luxury brands in an evolving market.

Qualifications

• 6–10+ years of experience in e-commerce, digital marketing, and brand growth.
• Prior experience with luxury, premium, or design-led brands is a big plus.
• Agency experience preferred, handling multiple brands.

Responsibilities

• Act as the primary brand growth owner for assigned luxury fashion clients.
• Lead the creation of full-funnel media plans across various platforms.
• Strong understanding of Shopify ecosystems and conversion optimization.
• Mentor junior brand and performance managers and define SOPs.

Skills

E-commerce

Digital marketing

Brand growth

Performance marketing

Facebook & Instagram Ads

Google Ads

Shopify-based businesses

Media planning

Excellent communication

Job description

Senior Brand Manager - Performance Marketing

Senior Brand & Performance Manager (Luxury E-commerce)

Location: On Site

About Growify Digital

Growify Digital is a tech-enabled e-commerce growth agency specializing in luxury fashion, lifestyle, jewellery, and design-led brands. Over the last 5+ years, we have partnered with some of the most respected names in Indian and global fashion, including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Torani, Dhruv Kapoor, Mahima Mahajan, and many more.

We don’t just run ads — we build scalable online businesses by combining brand thinking, performance marketing, technology, automation, and sales systems. As we scale aggressively in India and international markets, we are looking for a senior leader who can own brand growth end-to-end and evolve into a department head.

Role Overview

We are looking for a Senior Brand & Performance Manager who deeply understands luxury branding and also has strong command over performance marketing and e-commerce growth.

This role sits at the intersection of:

• Brand strategy
• Shopify-led e-commerce
• Client leadership & internal execution

You will be responsible for understanding the brand’s DNA and business goals, translating them into clear growth strategies and media plans, and ensuring flawless execution by internal teams across Facebook, Google, Shopify, and CRM channels.

This is a high-ownership role with a clear path to leading the Brand Growth / Client Strategy department.

Key Responsibilities

1. Brand & Business Ownership

• Act as the primary brand growth owner for assigned luxury fashion & lifestyle clients
• Deeply understand each brand’s positioning, collections, pricing, audience, and business goals
• Translate brand requirements into clear e-commerce growth strategies

2. Performance & Media Planning

• Lead or support the creation of full-funnel media plans across:
• Meta (Facebook & Instagram)
• Google (Search, Shopping, YouTube, Display)
• Ensure alignment between brand storytelling and performance objectives
• Review, explain, and defend media plans to clients with confidence and clarity

3. Shopify & E-commerce Growth

• Strong understanding of Shopify ecosystems, including:
  • Conversion optimization
  • Landing pages, collections, and funnels
• Collaborate with tech, CRO, and automation teams to improve conversion rates and AOV
• Break down strategy into clear execution plans
• Coordinate with:
  • Performance marketing team
  • Creative & content team
  • Tech & automation team
  • Sales / WhatsApp / CRM teams
• Ensure strategies are implemented on time, correctly, and at scale
• Be a senior point of contact for clients
• Present strategies, performance reviews, and growth plans
• Guide clients with a business-first mindset, not just metrics
• Mentor brand managers and performance managers
• Help define processes, SOPs, and frameworks for brand growth
• Play a key role in building and leading the Brand Growth & Strategy department

Who We’re Looking For

Experience

• 6–10+ years of experience in:
  • E-commerce
  • Digital marketing
  • Brand growth
  • Performance marketing
• Prior experience with luxury, premium, or design-led brands is a big plus
• Agency experience preferred (handling multiple brands)

Core Skills

• Strong understanding of:
  • Facebook & Instagram Ads
  • Google Ads (Search, Shopping, YouTube)
  • Shopify-based e-commerce businesses
• Ability to think brand and performance together
• Media planning, funnel design, and growth forecasting
• Excellent communication and presentation skills

Mindset

• Strategic thinker with strong execution ability
• Ownership-driven and accountable
• Comfortable leading conversations with founders and senior stakeholders
• Aspires to grow into a department head / leadership role

Why Join Growify Digital

• Work with India’s top luxury fashion & lifestyle brands
• High-impact role with real ownership, not just execution
• Clear growth path to Head of Brand Growth / Strategy
• Exposure to international markets (India, Middle East, US, UK)
• Build scalable systems, not just campaigns
• Be part of a fast-growing agency shaping the future of luxury e-commerce

Compensation

• Competitive salary (aligned with seniority and experience)
• Performance-linked growth opportunities
• Leadership incentives as the role scales