Online Marketing Head

Cureforever; Hyderabad; On-site; Full time

Job summary

A dynamic D2C brand in Hyderabad is seeking an Online Marketing Head to spearhead online growth, enhance brand visibility, and drive revenue. This role involves owning the performance marketing strategy, managing digital channels, and leading marketing teams. The ideal candidate will have 8-15 years of experience within D2C or eCommerce sectors, demonstrated success in scaling marketing efforts, and a robust understanding of various digital marketing tools and strategies. Join us to make a significant impact on brand success.

Qualifications

• 8–15+ years in D2C / eCommerce / consumer brands experience.
• Proven experience in scaling performance marketing.
• Prior experience as Performance Lead / Growth Manager.

Responsibilities

• Develop and execute brand strategy and positioning.
• Own digital marketing strategy across various channels.
• Lead and mentor marketing and design teams.

Skills

Meta & Google Ads

D2C unit economics

Shopify / D2C tech stack

Data-driven decision making

Leadership & team-building skills

Job description

Online Marketing Head leads online growth, brand visibility, and revenue for a D2C brand by owning performance marketing, brand marketing, CRM, and analytics across all digital channels.

Responsibilities

• Branding Develop and execute overall brand strategy and positioning. Ensure brand consistency across digital, offline, packaging, and communication. Lead ATL, BTL, and TTL campaigns. Oversee creative direction, storytelling, and brand guidelines. Manage influencer, PR, and brand collaborations.
• Digital Marketing Own digital marketing strategy across Meta, Google, SEO, marketplaces, and social media. Drive customer acquisition, retention, and ROAS. Plan and manage performance marketing budgets. Monitor campaign performance and optimize funnels. Lead CRM, email, WhatsApp, and remarketing initiatives.
• Leadership & Strategy Lead and mentor marketing, performance, content, and design teams. Coordinate with sales, product, and operations teams. Analyze market trends, competitors, and consumer insights. Present marketing reports and growth strategies to leadership.
• Key Skills Required Strong hands-on experience with Meta & Google Ads. Deep understanding of D2C unit economics. Expertise in Shopify / D2C tech stack. Data-driven decision making (GA4, attribution tools). Leadership & team-building skills. Experience scaling brands from ₹1 Cr to ₹50+ Cr ARR.
• Ideal Background 8–15+ years in D2C / eCommerce / consumer brands. Proven experience in scaling performance marketing. Prior experience as Performance Lead / Growth Manager.