Senior Performance Marketer - Meta & Google Ads (D2C, Purchases)

Witness The Fitness; Dadri; On-site; INR 1,500,000 - 2,250,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Witness the Fitness, a leading full-stack fitness company in India, seeks a Senior Performance Marketer to own Meta and Google campaigns for multiple D2C brands, driving purchases across WTF Gyms, Metaboliq, EVRYDAY and Academy.

You will manage 30 Lakh to 1 Crore+ monthly spend, optimize for ROAS and CPA, and work with the creative team to ship 15–30 new ads weekly; on-site work in Noida with a focus on data-driven optimization.

Qualifications

• 4–8 years hands-on Meta and Google ads at a D2C/consumer brand or strong performance agency handling D2C.

Responsibilities

• Run Meta and Google campaigns hands-on: build, launch, test and optimise for purchases, paid bookings, memberships and subscriptions.
• Daily numbers: spend, CPA/CAC, ROAS, CTR, CVR by campaign; kill losers and scale winners every morning.
• Ship 15–30 new ads a week with the creative team and AI tools; structured A/B tests on hooks, offers, audiences and landing pages.
• Keep tracking clean: pixel + Conversions API, GA4, UTMs, events; flag when numbers do not add up.
• Own a channel or a brand end to end and guide the Performance Marketer.

Skills

Performance marketing

Campaign optimization

Data analysis

Tools

Meta Ads

Google Ads

GA4

Conversions API

Advantage+ / ASC

CAPI

UTMs

Excel/Sheets

Job description

Senior Performance Marketer - Meta & Google Ads (D2C, Purchases)

WTF (wtf.fitness) is India's full-stack fitness company: 11 brands on one operating system. We sell online every day across very different products - WTF Gyms memberships and personal training (60 premium gyms of our own), Metaboliq (doctor-led weight-loss programmes, from a 1,799 first test to 50,000-1.5 lakh programmes), EVRYDAY nutrition and supplements (D2C), WTF Academy certification courses, and subscriptions. ~270 gyms and 85,000+ members today. This role takes our online revenue to hundreds of crores.

Not for lead-generation-only, social media posting or agency coordination roles. You run the ad accounts yourself, every day, for sales.

What you do, every day

• Run our Meta and Google campaigns hands-on: build, launch, test and optimise campaigns for purchases, paid bookings, memberships and subscriptions - across WTF Gyms, Metaboliq, EVRYDAY and WTF Academy.
• Daily numbers: spend, CPA/CAC, ROAS, CTR, CVR by campaign; kill losers and scale winners every morning; weekly report to the Head of Performance Marketing.
• Ship 15-30 new ads a week with the creative team and AI tools; structured A/B tests on hooks, offers, audiences and landing pages.
• Keep tracking clean: pixel + Conversions API, GA4, UTMs, events; flag when numbers do not add up.
• Own a channel or a brand end to end and guide the Performance Marketer.

Who fits

• 4-8 years of hands-on Meta and Google ads at a D2C / consumer brand (or a strong performance agency handling D2C), optimising for purchases.
• Personally managed 30 lakh - 1 crore+ a month of spend with ROAS / CPA you can quote.
• Comfortable with Advantage+ / ASC, PMax, CAPI, GA4 and Excel / Sheets; uses AI tools for creatives and analysis.

Work:

Sector 9, Noida (head office) + regular visits to gyms across Delhi NCR full-time, on-site 6 days CTC 15-22.5 LPA + up to 3 LPA performance bonus.