Head of Performance Marketing - D2C & Online Sales (Meta, Google)

Witness The Fitness; Dadri; Vor Ort; INR 4.000.000 - 6.000.000; Vollzeit

Zusammenfassung

Witness the Fitness, Noida-based full-stack fitness company, is hiring Head of Performance Marketing for D2C and online sales. You will own online revenue across all brands, running Meta and Google ads hands-on, with a focus on CAC, ROAS, and LTV:CAC, while collaborating with product and creative teams.

You should have 8–13 years of experience, proven scale to 100 crore+ revenue, and ability to manage 1 crore+ monthly ad spend.

Qualifikationen

• 8-13 years of experience in performance marketing and scaling online revenue.
• Experience scaling brands to 100 crore+ online revenue or growing from 10-20 crore+ to 100 crore+.
• Hands-on in Meta and Google paid campaigns with strong ROAS/CAC control.
• Comfort selling D2C products, memberships, high-ticket programs, or subscriptions.

Aufgaben

• Own online revenue across WTF brands: purchases, memberships, subscriptions.
• Run Meta (Advantage+ / ASC) and Google (Search, PMax, YouTube) ads hands-on daily.
• Manage unit economics: CAC, ROAS, MER, LTV:CAC; report to founders every morning.
• Lead a small team (media, analysts, creatives) as spend grows.
• Oversee landing pages, CRO, and CRM retention with product team.

Kenntnisse

Revenue growth

Ad platform mastery

AI-assisted optimization

Analytics & reporting

Tools

Meta Ads Manager

Google Ads

Amazon Ads

Affiliates

GA4

Conversions API

Jobbeschreibung

Head of Performance Marketing - D2C & Online Sales (Meta, Google)

About WTF

WTF (wtf.fitness) is India's full-stack fitness company: 11 brands on one operating system. We sell online every day across very different products - WTF Gyms memberships and personal training (60 premium gyms of our own), Metaboliq (doctor-led weight‑loss programmes, from a 1,799 first test to 50,000-1.5 lakh programmes), EVRYDAY nutrition and supplements (D2C), WTF Academy certification courses, and subscriptions. ~270 gyms and 85,000+ members today. This role takes our online revenue to hundreds of crores.

Not for lead‑generation, agency account managers or people who only manage an agency. You run the ad accounts yourself and you own the revenue.

What you own

• All online revenue across WTF brands: purchases, paid bookings, memberships and subscriptions - not leads.
• Run Meta (Advantage+ / ASC, partnership ads) and Google (Search, PMax, YouTube, Demand Gen) hands‑on in the back office every day; plus Amazon / quick‑commerce ads and affiliates where they pay.
• Unit economics, daily: CAC, ROAS, MER, contribution margin, payback, LTV:CAC; kill and scale with the numbers, report to the founders every morning.
• Measurement you can trust: pixel + Conversions API, GA4, server‑side events, UTMs, offline/CRM conversions for membership and high‑ticket sales.
• Creative velocity: 30+ new ads a week with the creative team and AI tools (UGC, founder and doctor‑led, influencer/whitelisted); a test‑and‑learn system, not guesswork.
• Landing pages and checkout CRO, WhatsApp/CRM retention and repeat purchase with the product team.
• Build and lead a small team (Meta, Google, analyst, creative strategist) as spend grows.

Who fits

• 8-13 years; you have personally scaled online revenue for a brand doing 100 crore+ (or taken one from 10-20 crore to 100 crore+) - for example Bombay Shaving Company, Mamaearth/Honasa, Minimalist, Pilgrim, Snitch, The Whole Truth, boAt, Wakefit, Lenskart, HealthKart, Sugar, mCaffeine, Plum, Cult, HealthifyMe or similar.
• Have personally run 1 crore+ a month of paid spend on Meta and Google, optimised for purchases, with ROAS / CAC you can quote.
• Comfortable selling different things: a D2C product, a membership, a high‑ticket programme, a subscription.
• Numbers-first, hands‑on, fast; uses AI tools for creative and analysis.

Work

Sector 9, Noida (head office) + regular visits to gyms across Delhi NCR full-time, on‑site 6 days CTC 40-60 LPA fixed + up to 20 LPA on revenue targets.