Performance Marketer - Meta & Google Ads (D2C, Sales Campaigns)

Witness The Fitness; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Witness the Fitness in India (Noida head office) is seeking a Performance Marketer to run Meta and Google campaigns for D2C products and memberships. You will manage campaigns daily, analyse performance metrics, and collaborate with the creative team to scale successful ads.

The role requires 2–5 years of hands-on experience with paid social and search ads, plus comfort with Sheets and AI tools. On-site work across Delhi NCR with regular gym visits.

Qualifications

• 2–5 years of hands-on Meta and Google ads for D2C/e-commerce brands.
• Spent 5 lakh+ INR per month on ads for sales and promotions.
• Report to Head of Performance Marketing and work with Senior Performance Marketer.
• Fast, numbers-first mindset; comfortable with Sheets and AI tools.

Responsibilities

• Run Meta and Google campaigns hands-on: build, launch, test and optimise campaigns for purchases, memberships and subscriptions across WTF brands.
• Daily numbers: spend, CPA/CAC, ROAS, CTR, CVR by campaign; kill losers and scale winners each morning; weekly report to Head of Performance Marketing.
• Ship 15–30 new ads per week with the creative team and AI tools; run structured A/B tests on hooks, offers, audiences and landing pages.
• Keep tracking clean: pixel + Conversions API, GA4, UTMs, events; flag when numbers do not add up.
• Learn fast from the Head and Senior Performance Marketer; grow into owning a brand.

Skills

Meta Ads

Google Ads

PPC advertising

Sheets

AI tools

Tools

Sheets

AI tools

GA4

UTMs

Job description

Performance Marketer - Meta & Google Ads (D2C, Sales Campaigns)

About WTF

WTF (wtf.fitness) is India's full-stack fitness company: 11 brands on one operating system. We sell online every day across very different products - WTF Gyms memberships and personal training (60 premium gyms of our own), Metaboliq (doctor-led weight-loss programmes, from a 1,799 first test to 50,000-1.5 lakh programmes), EVRYDAY nutrition and supplements (D2C), WTF Academy certification courses, and subscriptions. ~270 gyms and 85,000+ members today. This role takes our online revenue to hundreds of crores.

Not for social media posting, SEO-only or lead-generation-only roles. You run paid campaigns for sales, every day.

What you do, every day

• Run our Meta and Google campaigns hands-on: build, launch, test and optimise campaigns for purchases, paid bookings, memberships and subscriptions - across WTF Gyms, Metaboliq, EVRYDAY and WTF Academy.
• Daily numbers: spend, CPA/CAC, ROAS, CTR, CVR by campaign; kill losers and scale winners every morning; weekly report to the Head of Performance Marketing.
• Ship 15-30 new ads a week with the creative team and AI tools; structured A/B tests on hooks, offers, audiences and landing pages.
• Keep tracking clean: pixel + Conversions API, GA4, UTMs, events; flag when numbers do not add up.
• Learn fast from the Head and Senior Performance Marketer; grow into owning a brand.

Who fits

• 2-5 years of hands-on Meta and Google ads, ideally for a D2C / e-commerce / consumer brand, optimising for purchases.
• Have personally run 5 lakh+ a month of ad spend for sales; know CPA, ROAS, CTR and conversion rate and act on them daily.
• You will report to the Head of Performance Marketing and work with the Senior Performance Marketer.
• Fast, numbers-first, comfortable with Sheets and AI tools.

Work: Sector 9, Noida (head office) + regular visits to gyms across Delhi NCR full-time, on-site 6 days CTC 8-12 LPA + up to 2 LPA performance bonus.