Senior Performance Executive- Growider media LLP

Digitalnest; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Growider media LLP is seeking a Senior Performance Executive in Hyderabad to lead paid media initiatives across Google Ads, Meta, and programmatic channels. You will optimize campaigns to maximize ROAS, reduce acquisition costs, and collaborate with services, creative, and analytics teams to translate data into growth.

The role emphasizes rigorous experimentation, strategic reporting, and close alignment with client objectives to deliver measurable performance improvements.

Qualifications

• Experience designing and managing paid media campaigns across Google Ads, Meta, and programmatic channels.
• Strong proficiency in campaign optimization and performance analysis.
• Ability to work with client services, creative, and analytics teams to drive ROAS.

Responsibilities

• Design, launch, and scale paid media strategies across search, social, and display channels, including Google, Meta, LinkedIn, and TikTok.
• Execute A/B testing on audience segments, bidding, landing pages, and creative to improve CTR and conversions.
• Oversee advertising budgets with precise allocation to hit performance benchmarks.
• Ensure accurate conversion tracking with GA4, Pixel/CAPI, and UTM parameters.
• Provide weekly/monthly performance analyses with actionable recommendations.
• Collaborate with copy and design teams to craft high-impact ad formats and messaging.

Skills

Paid media strategy

Campaign management

AB testing

Cross-functional collaboration

Tools

Google Ads

Meta Ads

GA4

UTM tracking

Facebook Pixel/CAPI

LinkedIn Ads

TikTok Ads

Job description

Senior Performance Executive- Growider media LLP

The Senior Performance Executive serves as the strategic architect for paid media initiatives, overseeing the end-to-end lifecycle of campaigns across Google Ads, Meta, and programmatic ecosystems. This pivotal role focuses on driving maximum return on ad spend (ROAS) while reducing acquisition costs through rigorous optimization and cross-functional collaboration. By aligning closely with client services, creative, and analytics teams, the incumbent ensures that every advertising dollar contributes effectively to business growth and measurable performance targets.

Responsibilities

• Campaign Architecture and Growth: Design, launch, and scale comprehensive paid media strategies spanning search, social, and display channels, including Google Search, Shopping, Performance Max, Meta, LinkedIn, and TikTok.
  
• Continuous Optimization: Execute systematic A/B testing on audience segments, bidding algorithms, landing page experiences, and creative elements to enhance click-through rates, conversion efficiency, and overall return on investment.
  
• Financial Stewardship: Oversee advertising budgets with precision, ensuring resource allocation is dynamically adjusted to meet specific performance benchmarks and client objectives.
  
• Data Integrity and Tracking: Maintain rigorous standards for conversion tracking implementation, including Facebook Pixel/CAPI, UTM parameter configuration, and Google Analytics 4 (GA4) integration.
  
• Strategic Reporting: Deliver comprehensive weekly and monthly performance analyses that transform complex data sets into clear, actionable strategic recommendations for internal stakeholders and external clients.
  
• Creative Collaboration: Partner with copywriting and design specialists to develop high-impact ad formats and messaging angles that resonate with target audiences and drive conversions.