Media Manager

Grapes Worldwide; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Grapes Worldwide is seeking a Senior Manager – Paid Media to own and scale performance campaigns on Google and Meta platforms. You will lead strategy, execution, and ongoing optimisation to drive growth and revenue.

You will collaborate with creative, analytics, and business teams to ensure campaigns are efficient, measurable, and aligned with commercial objectives. A leadership role with responsibility for budgets and optimization across channels.

Qualifications

• 2–4 years of proven, hands-on experience managing Google Ads and Meta Ads campaigns at scale.
• Strong command of Google Ads (Search, Display, PMax, Shopping, YouTube).
• Proficiency in Google Tag Manager for conversion tracking, event setup, and tag auditing.
• Solid grounding in Google Analytics (GA4) for attribution and reporting.
• Experience managing sizable monthly ad budgets with ROAS/CPL targets.

Responsibilities

• Plan, build, and optimise campaigns across Google Ads and Meta Ads to meet KPIs.
• Drive ROI-focused campaigns with attention to ROAS, CPL, and related metrics.
• Manage and optimise Google Merchant Center product feeds for Shopping and PMax.
• Set up and audit conversion tracking via GTM for data accuracy.
• Monitor, analyse, and report performance using GA and dashboards.
• Own budgets, bidding strategies, audience targeting, and scheduling.
• Conduct regular A/B testing on creatives, copy, and landing pages.
• Collaborate with content and design teams to align ad creatives with goals.
• Stay updated with platform changes and best practices.
• Mentor junior team members and contribute to capability building.

Skills

Campaign management

Analytical mindset

Data-driven decision making

Leadership

Tools

Google Ads

Meta Ads Manager

Google Merchant Center

Google Tag Manager

Google Analytics GA4

Job description

We are looking for a results-driven Senior Manager – Paid Media to own and scale our performance marketing efforts across Google and Meta platforms. This is a high-ownership role where you will be responsible for strategy, execution, and continuous optimisation of paid campaigns that directly impact business growth and revenue.

You will work closely with creative, analytics, and business teams to ensure campaigns are efficient, measurable, and aligned with commercial objectives.

Key Responsibilities

• Plan, build, and optimise campaigns across Google Ads (Search, Display, Performance Max, Shopping, YouTube) and Meta Ads (Facebook & Instagram) to meet business KPIs.
• Drive performance and sales-led campaigns with a focus on ROI, ROAS, CPL, and other relevant conversion metrics.
• Manage and optimise Google Merchant Center product feeds for Shopping and PMax campaigns.
• Set up, maintain, and audit conversion tracking via Google Tag Manager (GTM) to ensure data accuracy across all campaigns.
• Monitor, analyse, and report campaign performance using Google Analytics, platform dashboards, and custom reporting tools; deliver actionable insights to stakeholders.
• Own campaign budgets, bidding strategies, audience targeting, and ad scheduling to maximise efficiency and return.
• Conduct regular A/B testing on creatives, copy, landing pages, and targeting to continuously improve performance.
• Collaborate with content and design teams to brief and review ad creatives aligned with campaign goals.
• Stay current with platform updates, algorithm changes, beta features, and industry best practices to maintain a competitive edge.
• Mentor junior team members and contribute to capability building within the performance marketing function.

Requirements

• 2–4 years of proven, hands‑on experience managing Google Ads and Meta Ads campaigns at scale, preferably within a digital agency or high‑growth brand environment.
• Strong command of Google Ads (Search, Display, PMax, Shopping, YouTube), Meta Ads Manager, and Google Merchant Center.
• Proficiency in Google Tag Manager for conversion tracking, event setup, and tag auditing.
• Solid grounding in Google Analytics (GA4) for campaign attribution, audience analysis, and performance reporting.
• Experience managing sizable monthly ad budgets with a demonstrated track record of hitting ROAS and CPL targets.
• Data‑driven mindset with excellent analytical and numerical skills; confident working with large datasets to draw clear, actionable conclusions.
• Ability to manage multiple campaigns and client accounts simultaneously without compromising on quality or deadlines.
• Strong attention to detail with a genuine passion for measurable, outcome‑oriented work.
• Familiarity with platforms such as LinkedIn Ads, Twitter/X Ads, or programmatic tools is a plus.
• Prior experience in industries such as eCommerce, Real Estate, Healthcare, Fintech, or EdTech is advantageous.

What We Value

Performance Ownership

You treat campaign results as your own business metrics.

Analytical Rigour

Decisions backed by data, not instinct alone.

You thrive in fast‑paced environments and adapt quickly to platform changes.

You work well across functions — creative, product, and analytics.

Proactively exploring new platforms, features, and strategies.