Digital Marketing Specialist (Paid Marketing)

Chapter247; Indore District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Chapter247 is seeking a Digital Marketing Specialist (Paid Marketing) in Indore with 4–7 years of hands-on experience to manage Google Ads, Meta Ads, GA4, GTM, and CRM workflows. This full-time role follows a UK shift and requires strong campaign setup, budgeting, and optimization.

You will analyze CPC, CTR, CPL, lead quality, and conversions; create tracking plans, landing pages, and weekly/monthly performance reports, while coordinating with cross-functional teams to improve ROI.

Qualifications

• Hands-on expertise in Google Ads campaigns including setup, bidding, targeting, optimization and budget management.
• Strong proficiency in Facebook and Instagram advertising, audience targeting, retargeting, placements, and optimization.
• Practical experience with GA4, Google Tag Manager, Meta Events Manager, Meta Pixel/Conversions API, and UTM tracking.
• Working knowledge of CRM platforms with lead capture, pipelines, appointment booking, lead routing, and automated follow-ups.
• Understanding of MQLs, SQLs, booked appointments, conversions, and end-to-end campaign attribution.
• Ability to analyze CPC, CTR, CPL, conversion rates, lead quality, and CAC to improve performance.
• Understanding of conversion-focused landing pages, lead forms, and funnel optimization.
• Ability to validate ad creatives, tracking, landing pages, and CRM integrations before launches.
• Experience in preparing actionable weekly and monthly campaign performance reports.

Skills

Google Ads

Meta Ads

Analytics & Tracking

CRM & Lead Management

Lead Attribution

Campaign Performance

Landing Page Optimization

Campaign QA

Reporting

Tools

GoHighLevel

Canva

CapCut

Agency Analytics

Looker Studio

Job description

Digital Marketing Specialist (Paid Marketing)

4–7 years

Full-Time

Experience: 4–7 years

Employment type: Full-time

Shift: UK Shift

Must-Have Skills

• Google Ads: Hands-on expertise in Search, Local, Performance Max, and Display campaigns, including campaign setup, bidding, targeting, optimization, and budget management.
• Meta Ads: Strong proficiency in Facebook and Instagram advertising, audience targeting, retargeting, placements, and campaign optimization.
• Analytics & Tracking: Practical experience with GA4, Google Tag Manager, Meta Events Manager, Meta Pixel/Conversions API, and UTM tracking.
• CRM & Lead Management: Working knowledge of GoHighLevel or similar CRM platforms, including lead capture, pipelines, appointment booking, lead routing, and automated follow-ups.
• Lead Attribution & Funnel Tracking: Understanding of MQLs, SQLs, booked appointments, customer conversions, and end-to-end campaign attribution.
• Campaign Performance: Ability to analyze CPC, CTR, CPL, conversion rates, lead quality, and customer acquisition metrics to recommend improvements.
• Landing Page Optimization: Understanding of conversion-focused landing pages, lead forms, and funnel optimization.
• Campaign QA: Ability to validate ad creatives, conversion tracking, landing pages, lead forms, and CRM integrations before campaign launches.
• Reporting: Experience preparing actionable weekly and monthly campaign performance reports with measurable outcomes.

Good-to-Have Skills

• Google Ads and Meta Blueprint certifications.
• Prior experience working with US-based marketing agencies or white-label delivery models.
• Advanced hands-on experience with GoHighLevel, including workflows, funnels, automation, and CRM reporting.
• Experience with email marketing, SMS campaigns, and lead-nurturing automation.
• Knowledge of organic social media strategy, content calendars, and engagement management.
• Experience with TikTok Ads or other advertising platforms.
• Familiarity with Canva, CapCut, or similar creative tools.
• Experience with Agency Analytics, Looker Studio, or other marketing reporting dashboards.
• Understanding of local SEO and Google Business Profile optimization.
• Experience supporting multiple industries such as home services, healthcare clinics, retail, and professional services.