PPC Manager

Dotsquares; Jaipur; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Dotsquares in Jaipur is seeking a senior Paid Media leader to architect and drive multi-channel growth campaigns. You will own strategy, budgets, and performance across Google, Meta, and other paid channels to deliver high-quality leads and measurable ROI.

Lead a talented team, collaborate with Sales, SEO, Content, Design, and Product to align objectives and forecast performance. Expect ongoing optimization and data-driven decision making.

Qualifications

• 8+ years of hands-on PPC, Paid Media and Performance Marketing.
• Expertise in Google Ads, Meta Ads Manager, GA4, GTM, and conversion tracking.
• Experience managing mid-to-large-scale advertising budgets.
• Deep understanding of customer acquisition funnels and attribution models.
• Proven ability to improve CPL, CPA, ROAS and campaign performance.
• Strong analytical, reporting, and data interpretation skills.
• Excellent stakeholder management and presentation abilities.
• Experience with landing page optimization and CRO.
• Ability to lead projects, priorities, and mentor teams.

Responsibilities

• Develop and execute paid acquisition strategies.
• Lead PPC and performance marketing across channels.
• Manage and optimize large-scale ad budgets for leads and ROI.
• Identify growth opportunities through new channels and campaigns.
• Mentor junior PPC specialists and team members.
• Plan and optimize campaigns across Google properties.
• Perform keyword research, audience segmentation, and market intel.
• Define campaign structures, bidding, budgeting frameworks.
• Monitor KPIs: CPC, CPA, CPL, CTR, ROAS, revenue attribution.
• Lead A/B testing for ads, landing pages, audiences, bids.
• Ensure best practices for scalability and efficiency.
• Develop Meta Ads campaigns for lead gen and retargeting.
• Build advanced audiences using lookalikes and behavior.
• Optimize creatives and funnel performance.
• Continuously evaluate performance and implement improvements.
• Own end-to-end tracking and attribution frameworks.
• Create dashboards and reports for leadership.
• Forecast performance and budget allocation with leadership.
• Collaborate with Sales, SEO, Content, Design, and Product.
• Present results and growth opportunities to senior management.
• Stay updated on platform updates and AI advertising capabilities.

Skills

PPC Leadership

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Conversion Tracking

Budget Management

Funnel Management

Attribution Modeling

Analytics & Reporting

Stakeholder Mgmt

CRO & Landing Pages

Mentoring

Project Leadership

Tools

LinkedIn Ads

Microsoft Ads

Salesforce

HubSpot

Zoho CRM

Job description

Key Responsibilities

Paid Media Strategy & Leadership :

• Develop and execute comprehensive paid acquisition strategies aligned with business growth objectives.
• Lead PPC and performance marketing initiatives across multiple digital channels.
• Manage and optimize large-scale advertising budgets to maximize lead generation and ROI.
• Identify growth opportunities through audience expansion, new channels, and campaign innovations.
• Mentor and guide junior PPC specialists and performance marketing team members.

Google Ads & Paid Search :

• Plan, launch, manage, and optimize campaigns across Google Search, Display, Performance Max, Shopping, YouTube, and Remarketing.
• Conduct advanced keyword research, competitor analysis, audience segmentation, and market intelligence.
• Define campaign structures, bidding strategies, budget allocation, and targeting frameworks.
• Monitor and optimize KPIs including CPC, CPA, CPL, CTR, Conversion Rate, ROAS, and Revenue Attribution.
• Lead A/B testing initiatives for ad copy, landing pages, audience segments, and bidding models.
• Ensure implementation of best practices for campaign scalability and efficiency.

Meta Ads (Facebook & Instagram)

• Develop, execute, and scale Meta Ads campaigns focused on lead generation, conversions, retargeting, and customer acquisition.
• Build advanced audience strategies using custom audiences, lookalike audiences, and behavioral targeting.
• Optimize creatives, messaging, and funnel performance to improve lead quality and conversion rates.
• Continuously evaluate campaign performance and implement data-driven improvements.

Analytics, Tracking & Attribution :

• Own end-to-end tracking and attribution frameworks across paid channels.
• Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools to measure campaign effectiveness.
• Analyze customer journeys and attribution models to improve marketing efficiency.
• Create dashboards and reports that provide actionable insights for leadership and stakeholders.
• Monitor marketing funnel performance and recommend optimization strategies.

Cross-Functional Collaboration :

• Partner with Sales, SEO, Content, Design, and Product teams to align marketing objectives and campaign execution.
• Collaborate with sales teams to improve lead quality, conversion rates, and revenue outcomes.
• Work closely with leadership to forecast performance and allocate budgets effectively.
• Present campaign results, strategic recommendations, and growth opportunities to senior management.

Innovation & Market Trends :

• Stay updated on industry trends, platform updates, AI-driven advertising capabilities, and emerging paid media technologies.
• Evaluate new advertising platforms, automation tools, and performance marketing opportunities.
• Drive continuous improvement through experimentation and performance optimization.

Required Skills & Qualifications :

• 8+ years of hands-on experience in PPC, Paid Media, and Performance Marketing.
• Proven expertise in Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and conversion tracking.
• Strong experience managing mid-to-large-scale advertising budgets.
• Deep understanding of customer acquisition funnels, lead generation strategies, and attribution models.
• Demonstrated success in improving CPL, CPA, ROAS, and overall campaign performance.
• Strong analytical, reporting, and data interpretation skills.
• Excellent stakeholder management, communication, and presentation abilities.
• Experience with landing page optimization and Conversion Rate Optimization (CRO).
• Ability to lead projects, manage priorities, and mentor team members.

Preferred Qualifications :

• Experience with LinkedIn Ads, Microsoft Ads, and other paid acquisition platforms.
• Experience in B2B lead generation, IT Services, SaaS, Technology, or High-Ticket Sales environments.
• Familiarity with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar tools.
• Understanding of marketing automation and lead lifecycle management.
• Knowledge of SEO and integrated digital marketing strategies.