Digital Marketing Manager

Itvedant Education Pvt. Ltd.; Thane; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Itvedant Education Pvt. Ltd. is seeking an experienced Manager of Performance Marketing to lead ROI-focused campaigns across Google Ads, YouTube, Meta, and more.

You will mentor PPC executives, own planning and reporting, and collaborate with Creative, Tech, and Sales teams to drive customer acquisition and growth. The ideal candidate has 6+ years in Performance Marketing/PPC (edtech is a plus) and a proven track record of scaling campaigns with measurable business impact, strong analytics, and

Qualifications

• 6+ years in Performance Marketing / Paid Search (PPC) in edtech preferred
• At least 12 years in a managerial or team lead role
• Strong analytical skills and leadership for ROI-driven growth

Responsabilités

• Develop and drive paid media strategies across Google Ads, YouTube, Meta and other platforms
• Mentor a team of PPC Executives and Specialists, focusing on growth and skill development
• Own campaign planning, execution, optimization and reporting aligned with CPL, CPA, ROAS goals
• Monitor campaign performance data and provide actionable insights and strategic recommendations
• Oversee campaign structuring, ad copy, A/B tests, keyword strategies, bidding models, and budget allocation
• Collaborate with Creative, Content, Tech and Sales to align campaigns with business objectives
• Lead MBR/QBR meetings to showcase performance, trends and growth strategies
• Stay updated with platform updates and industry changes to drive innovative media buying
• Ensure accurate tracking and attribution using GA, GTM and pixels
• Prepare in-depth reports and dashboards for all performance metrics

Connaissances

Performance Marketing

Team Leadership

Data-Driven

Campaign Optimization

Formation

Bachelor's or Master's in Marketing

Outils

Google Ads

Meta Ads

YouTube Ads

Google Analytics

Google Tag Manager

Looker Studio

Description du poste

As a Manager, you will be responsible for leading, strategizing, and managing performance marketing campaigns with a strong focus on ROI, customer acquisition, and growth. You will oversee the day-to-day operations of paid marketing campaigns across various platforms, while also mentoring a team and collaborating cross-functionally with stakeholders to ensure marketing success.

The ideal candidate will have a proven track record in performance marketing, strong analytical capabilities, leadership skills, and a deep understanding of paid media platforms such as Google Ads, YouTube Ads, Meta, and others.

Role & responsibilities

• Develop and drive comprehensive paid media strategies across Google Ads (Search, Display, Discovery, Performance Max, UACs, YouTube), Meta, and other performance marketing platforms.
• Manage and mentor a team of PPC Executives and Specialists; ensure their professional growth and skill development through training, goal-setting, and feedback.
• Take full ownership of campaign planning, execution, optimization, and reporting, aligned with business and marketing goals (CPL, CPA, ROAS).
• Monitor and analyze campaign performance data and trends to provide actionable insights and strategic recommendations.
• Oversee campaign structuring, ad copy creation, A/B testing, keyword strategies, bidding models, and budget allocation.
• Collaborate with internal teams (Creative, Content, Tech, Sales) to align campaigns with broader business objectives.
• Lead Monthly/Quarterly Business Review (MBR/QBR) meetings with leadership and key stakeholders showcasing performance outcomes, trends, and growth strategies.
• Stay up to date with platform updates, emerging technologies, industry changes, and competitor activity to ensure innovative and effective media buying.
• Ensure accurate tracking, measurement, and attribution using tools like Google Analytics, GTM, and conversion pixels.
• Prepare in-depth reports and dashboards for all performance metrics including ROI, CPA, CTR, Conversion Rate, and other KPIs.

Preferred candidate profile

• Bachelor or Masters in Marketing Field
• 6 years of experience in Performance Marketing / Paid Search (PPC in edtech Industry), with at least 12 years in a managerial or team lead role.
• Deep expertise in platforms like Google Ads, Meta Ads, YouTube Ads, and web analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio.
• Strong analytical skills and a data-driven approach to decision-making and campaign optimization.
• Proven ability to strategize, execute, and scale campaigns with measurable business impact.
• Excellent team leadership, project management, and communication skills.
• Ability to think creatively, identify growth opportunities, and solve problems efficiently.
• Highly organized with the ability to manage multiple campaigns and deadlines.
• Bachelor's degree in Engineering, Marketing, Business, or a related field. MBA preferred but not mandatory