Senior Meta Ads Expert

Conversion Perk; Mohili Village; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Conversion Perk in Mohali is seeking a Senior Meta Ads Expert to lead high‑impact campaigns for E‑commerce and lead generation. The role requires hands‑on experience with Meta platforms, tracking setup, and CRM integrations, while managing substantial monthly budgets.

The ideal candidate will independently optimize campaigns, improve ROAS, and scale performance through A/B testing and robust reporting. 3–5 years of experience and full‑time engagement are expected.

Qualifications

• Minimum 3–5 years of hands-on Meta Ads experience.
• Proven experience managing $20,000+ ad budgets.
• Strong knowledge of E-commerce and Lead Generation.
• Expertise in tracking, Conversions API, catalogs, and Meta Shops.
• Experience with CRM integrations, automation tools, Shopify, or WooCommerce.

Responsibilities

• Plan, manage, optimize, and scale Meta Ads campaigns for E-commerce and Lead Generation.
• Handle $20,000+ monthly advertising budgets and optimize campaign profitability.
• Monitor and improve ROAS, CPA, CPL, and conversion rates.
• Set up and troubleshoot Meta Pixel, CAPI, GTM, GA4, and conversion tracking.
• Manage product catalogs, product feeds, and Meta Shops.
• Integrate Meta Lead Ads with CRM platforms and automate lead management workflows.
• Conduct A/B testing and prepare campaign performance reports.

Skills

Meta Ads

E-commerce

Lead Gen

Budget management

Tracking

A/B testing

Tools

Meta Pixel

Conversions API

GTM

GA4

Meta Shops

Product catalogs

CRM integrations

Shopify

WooCommerce

Job description

Job Description: Senior Meta Ads Expert

Experience: 3-5 Years | Employment Type: Full-Time

Interview Process : F2F Only

Location: Mohali

Job Summary

We are looking for a results-driven Senior Meta Ads Expert with strong hands-on experience in E-commerce and Lead Generation campaigns, budget management, tracking, catalos management, and CRM integrations.

Key Responsibilities

• Plan, manage, optimize, and scale Meta Ads campaigns for E-commerce and Lead Generation.
• Handle $20,000+ monthly advertising budgets and optimize campaign profitability.
• Monitor and improve ROAS, CPA, CPL, and conversion rates.
• Set up and troubleshoot Meta Pixel, CAPI, GTM, GA4, and conversion tracking.
• Manage product catalogs, product feeds, and Meta Shops.
• Integrate Meta Lead Ads with CRM platforms and automate lead management workflows.
• Conduct A/B testing and prepare campaign performance reports.

Required Skills

• Minimum 3-5 years of hands-on Meta Ads experience.
• Proven experience managing $20,000+ ad budgets.
• Strong knowledge of E-commerce and Lead Generation.
• Expertise in tracking, Conversions API, catalogs, and Meta Shops.
• Experience with CRM integrations, automation tools, Shopify, or WooCommerce.

Ideal Candidate: Someone who can independently manage large ad budgets, solve tracking and integration issues, and scale campaigns while delivering measurable results.