Meta Ads Specialist

Cureforever; Hyderabad; On-site; INR 400,000 - 800,000; Full time

Job summary

A dynamic e-commerce company based in Hyderabad is looking for a marketing professional with 1-4 years of experience in Meta Ads to manage campaigns for product launches and promotions. The role requires a deep understanding of performance marketing, audience segmentation, and the ability to optimize advertising strategies. Candidates should have experience with product catalog ads and strong analytical skills to track performance metrics. This is an opportunity to drive results in a fast-paced environment.

Qualifications

• 1–4 years of hands-on experience with Meta Ads, specifically in product or e-commerce.
• Strong understanding of performance marketing and attribution.
• Experience with retargeting and lookalike audience strategies.

Responsibilities

• Plan and run paid campaigns for product launches.
• Manage daily budgets and audience segmentation.
• Optimize campaigns to reduce CAC and improve ROAS.
• Conduct A/B tests and monitor tracking issues.
• Share performance reports with insights and recommendations.

Skills

Meta Ads experience

Performance marketing

Attribution knowledge

Analytics tools

Product catalog ads

Retargeting strategies

Consumer behavior understanding

Tools

Meta Ads Manager

Events Manager

Job description

Responsibilities:

Plan and run paid campaigns for product launches, promotions, and retargeting funnels.

Manage daily budgets, bidding strategies, and audience segmentation to maximize conversions.

Build and execute sales-driven funnels (Cold → Warm → Hot → Retargeting).

Set up catalog ads, dynamic product ads, and event-based campaigns.

Optimize campaigns to reduce CAC and improve ROAS.

Analyze user behavior, landing page performance, and conversion paths.

Conduct A/B tests on creatives, audiences, placements, and copy to boost performance.

Identify scaling opportunities for winning campaigns.

Implement and manage Meta Pixel and CAPI integrations on product websites.

Monitor Events Manager, attribution windows, and tracking issues.

Work closely with the tech team to improve tracking accuracy and event firing.

Coordinate with the design team to produce high-performing product ads.

Use competitor research and market trends to guide creative direction.

Track key metrics (CPC, CTR, CPM, ROAS, CAC, CVR).

Share weekly/monthly reports with performance insights and actionable recommendations.

Analyze product performance across demographic segments

Required Skills

1–4 years of hands-on experience with Meta Ads (Product/E-commerce experience mandatory).

Strong understanding of performance marketing, attribution, and analytics.

Experience with product catalog ads, retargeting, and lookalike audience strategies.

Proficiency with Meta Ads Manager, Events Manager.

Good understanding of consumer behavior and product positioning.