Senior Media Buyer – Performance Marketing

Schbang; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Schbang is seeking a Senior Media Buyer (Performance Marketing) to manage and optimize campaigns across major digital platforms. The ideal candidate will execute, track, and report on campaigns, focusing on achieving measurable client outcomes.

Applicants should have extensive hands-on experience with Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X Ads, plus strong analytics, tracking, and performance optimization skills. Join a data-driven team delivering growth for clients.

Qualifications

• 3+ years of experience in Performance Marketing / Media Buy
• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and X (formerly Twitter)

Responsibilities

• Plan, launch, manage, and optimize campaigns across Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X Ads
• Own campaign execution from setup to optimization, reporting, and scaling
• Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality checks
• Monitor performance and optimize campaigns to improve CPA, ROAS, CTR, Conversion Rate, and Lead Quality
• Implement and validate tracking through Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Tracking
• Troubleshoot campaign, tracking, and platform-related issues
• Ensure compliance with advertising policies and platform guidelines
• Create and maintain reporting dashboards using Looker Studio, Excel, Google Sheets, or similar tools
• Analyze campaign performance and provide actionable recommendations
• Collaborate with creative, strategy, analytics, and account management teams
• Present campaign performance insights and recommendations to stakeholders and clients
• Stay updated with platform changes, ad products, and industry best practices

Skills

Performance marketing

Media buying

Campaign execution

Optimization

Reporting

Audience targeting

Bidding strategies

Attribution models

Analytics

Collaboration

Tools

Looker Studio

Excel

Google Sheets

Google Tag Manager

GA4

Meta Pixel

Job description

Senior Media Buyer (Performance Marketing)

About the Rol

eWe are looking for a highly analytical and execution-focused Senior Media Buyer to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients

Key Responsibiliti

• esPlan, launch, manage, and optimize campaigns across Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X Ad
• s.Own campaign execution from setup to optimization, reporting, and scalin
• g.Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality check
• s.Monitor performance and optimize campaigns to improve KPIs such as CPA, ROAS, CTR, Conversion Rate, and Lead Qualit
• y.Implement and validate tracking throuh Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Trackin
• g.Troubleshoot campaign, tracking, and platform-related issue
• s.Ensure compliance with advertising policies and platform guideline
• s.Create and maintain reporting dashboards using Looker Studio, Excel, Google Sheets, or similar tool
• s.Analyze campaign performance and provide actionable recommendation
• s.Collaborate with creative, strategy, analytics, and account management team
• s.Present campaign performance insights and recommendations to stakeholders and client
• s.Stay updated with platform changes, ad products, and industry best practice

Requireme

• nts3+ years of experience in Performance Marketing / Media Buyi
• ng.Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and X A
• ds.Expertise in audience targeting, bidding strategies, attribution models, and campaign optimizati
• on.Strong understanding of tracking, pixels, tags, conversion APIs, and analytics too
• ls.Experience creating reports and dashboar
• ds.Excellent analytical, troubleshooting, and problem-solving skil
• ls.Strong communication and stakeholder management abilities.High attention to detail and ability to manage multiple campaigns simultaneous