Media Buyer Executive

Adsreverb Digital Private Limited; Bengaluru; On-site; USD 3,411 - 7,959; Full time

Job summary

An established industry player is seeking a Media Buyer to manage and optimize performance campaigns on leading advertising platforms. This entry-level role involves planning and executing campaigns on Google Ads and Meta Ads, conducting audience targeting, and analyzing key performance metrics to enhance results. The ideal candidate will have a strong analytical mindset and hands-on experience with ad management tools. Join a dynamic team where your contributions will drive impactful advertising strategies and help scale campaigns effectively in a fast-paced environment.

Qualifications

• 2 years of experience in managing Google Ads and Meta Ads campaigns.
• Strong analytical skills with proficiency in Google Analytics.

Responsibilities

• Plan and optimize paid advertising campaigns on Google Ads and Meta Ads.
• Monitor performance metrics and make data-driven decisions.

Skills

Google Ads

Meta Ads

Performance Marketing

Audience Segmentation

Analytical Skills

Tools

Google Ads Manager

Meta Business Manager

Google Analytics

Reporting Tools

Job description

We are looking for a Media Buyer with expertise in running and optimizing performance campaigns on Google Ads and Meta Ads. The ideal candidate should have hands-on experience in managing ad budgets, optimizing for ROAS, and scaling campaigns efficiently.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Monitor and analyze key performance metrics to drive data-driven decisions.
• Optimize ad creatives, landing pages, and bidding strategies for better conversion rates.
• Stay updated with the latest trends and platform updates to maximize campaign performance.
• Work closely with designers and copywriters to create high-converting ad creatives.
• Manage campaign budgets effectively to maximize ROI.

Requirements:

• 2 years of experience in running and optimizing Google Ads and Meta Ads campaigns.
• Strong understanding of Google Ads Manager, Meta Business Manager, Pixel tracking, and UTM parameters.
• Experience with performance marketing, retargeting, and audience segmentation.
• Analytical mindset with proficiency in Google Analytics and reporting tools.
• Ability to multitask and manage multiple campaigns efficiently.

Seniority level

Entry level

Employment type

Full-time

Job function

Human Resources

Industries

Advertising Services