Senior Marketing Manager

School of Coding & AI; Hyderabad; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

School of Coding & AI in Hyderabad is seeking a Senior Marketing Manager to lead integrated marketing strategies that drive brand awareness, enrollment growth, and engagement across digital and offline channels. You will plan and manage campaigns, oversee content and creative development, analyze performance metrics, and optimize marketing activities based on data-driven insights.

The role requires collaboration with leadership, admissions, and academic teams to align initiatives with goals and

Qualifications

• Demonstrated experience in strategic marketing leadership, including brand positioning, campaign planning, and go-to-market strategy.
• Strong skills in digital marketing domains such as performance marketing, social media, email marketing, and marketing automation.
• Proficiency in market research, data analysis, and the use of analytics tools to inform decisions and measure ROI.
• Experience with content and creative management, including briefing, reviewing, and optimizing marketing assets and messaging.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Proven ability to manage budgets, timelines, and multiple projects in a fast-paced environment.
• Background in education or edtech sectors is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or equivalent experience is an advantage.

Responsibilities

• Plan and manage integrated marketing campaigns across digital and offline channels.
• Oversee content and creative development, ensuring alignment with brand and learner needs.
• Analyze performance metrics and optimize activities based on data-driven insights.
• Collaborate with leadership, admissions, and academic teams to align initiatives with goals.
• Manage external agencies or partners, budgets, and schedules.
• Identify new opportunities to strengthen the brand’s presence in local and international markets.

Skills

Strategic marketing leadership

Digital marketing

Market research & analytics

Content & creative management

Communication & stakeholder management

Budget & project management

Education/edtech experience

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree or equivalent experience

Job description

Company Description

School of Coding & AI is redefining higher education for a global, AI-driven world by integrating coding and artificial intelligence into accessible, industry-aligned programs. The organization focuses on modern learners, especially adults returning to education, and is committed to breaking down barriers and building pathways into high-growth careers. With a global outlook and strong international reach, School of Coding & AI connects learners to real-world opportunities through innovative curriculum design, flexible delivery models, and robust industry partnerships. Its impact has been recognized with awards such as Business of the Year 2026 at the Nachural Awards, reflecting a strong focus on excellence, innovation, and measurable outcomes. Above all, the school is dedicated to empowering people worldwide to reskill, upskill, and transform their careers in the digital economy.

Role Description

The Senior Marketing Manager is a full-time, on-site role based in Hyderabad. This position is responsible for leading the development and execution of integrated marketing strategies that drive brand awareness, enrollment growth, and engagement across digital and offline channels. Day-to-day tasks include planning and managing campaigns, overseeing content and creative development, analyzing performance metrics, and optimizing marketing activities based on data-driven insights. The Senior Marketing Manager will collaborate closely with leadership, admissions, and academic teams to align marketing initiatives with organizational goals and learner needs. The role also includes managing external agencies or partners, overseeing budgets, and identifying new opportunities to strengthen the brand’s presence in local and international markets.

Qualifications

• Demonstrated experience in strategic marketing leadership, including brand positioning, campaign planning, and go-to-market strategy.
• Strong skills in digital marketing domains such as performance marketing, social media, email marketing, and marketing automation.
• Proficiency in market research, data analysis, and the use of analytics tools to inform decisions and measure ROI.
• Experience with content and creative management, including briefing, reviewing, and optimizing marketing assets and messaging.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Proven ability to manage budgets, timelines, and multiple projects in a fast-paced environment.
• Background in education or edtech sectors is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or equivalent experience is an advantage.