Marketing

CANDIIDUS International School; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

CANDIIDUS International School in Hyderabad is looking for a Marketing Manager to develop and implement strategies to enhance visibility and support enrollment goals. The ideal candidate will collaborate with various teams to promote the school's unique offerings both locally and internationally.

Responsibilities include managing digital marketing, producing marketing materials, supporting admissions events, and conducting market research. A Bachelor's degree and 2–5 years of relevant experience are required. The position may require full-time hours including evenings and weekends.

Qualifications

• 2–5 years of marketing experience, preferably in education or nonprofit sectors.
• Strong knowledge of digital marketing tools, analytics, and social media platforms.
• Fluency in English; additional languages are a plus.

Responsibilities

• Develop annual marketing plans aligned with the school’s enrollment and branding objectives.
• Manage the school’s digital presence including the website and social media.
• Produce engaging marketing materials such as brochures and videos.
• Support admissions events and community outreach efforts.
• Collect and analyze data on prospective families and campaign performance.

Skills

Digital marketing tools

Analytics

Social media platforms

Communication skills

Copywriting

Interpersonal skills

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Microsoft Office

CRM systems

Marketing automation tools

Job description

Job Title: Marketing Manager / Marketing Coordinator

Location: Hyderabad

Department: Marketing & Admissions

Reports To: Director of Admissions & Marketing / Head of School

Job Summary

The Marketing Manager is responsible for developing and implementing marketing strategies that enhance the school’s visibility, attract prospective families, and support enrollment goals. This role collaborates with admissions, communications, and academic teams to deliver cohesive campaigns and promote the school’s unique offerings locally and internationally.

Key Responsibilities

• Marketing Strategy & Planning

  Develop annual marketing plans aligned with the school’s enrollment and branding objectives.

  Identify target markets and devise campaigns to reach prospective families and key stakeholders.

  Analyze market trends and competitor activities to inform marketing initiatives.

• Digital Marketing & Social Media

  Manage the school’s digital presence including the website, social media channels, and online advertising.

  Plan and execute content calendars, paid campaigns (Google Ads, Facebook Ads, etc.), and SEO efforts.

  Monitor and report on digital marketing metrics and ROI.

• Content Creation & Branding

  Produce engaging marketing materials such as brochures, videos, newsletters, and presentations.

  Ensure consistent application of the school’s brand guidelines across all platforms and collateral.

  Collaborate with photographers, designers, and external agencies as needed.

• Event Support & Community Outreach

  Support admissions events, open houses, and promotional activities with marketing collateral and outreach efforts.

  Develop partnerships with local organizations, media, and community groups to increase visibility.

  Coordinate sponsorships and community engagement campaigns.

• Market Research & Data Analysis

  Collect and analyze data on prospective families, enrollment trends, and campaign performance.

  Provide insights and recommendations to leadership for continuous improvement.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of marketing experience, preferably in education or nonprofit sectors.
• Strong knowledge of digital marketing tools, analytics, and social media platforms.
• Excellent communication, copywriting, and interpersonal skills.
• Proficiency in Microsoft Office, CRM systems, and marketing automation tools.
• Fluency in English; additional languages are a plus.

Preferred Attributes

• Experience working in international schools or multicultural environments.
• Creative thinker with a data-driven approach.
• Ability to manage multiple projects and deadlines effectively.
• Familiarity with international curricula (IB, Cambridge, American).
• Basic graphic design skills or experience working with design teams.

Working Hours

Full-time, Monday to Saturday. May require evening or weekend hours for events or campaigns.