Opening with Beyondskool For Marketing Manager Profile(Santacruz)

Anika Industries

Greater Noida

Hybrid

INR 900,000 - 1,800,000

Full time

3 days ago

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Job summary

Beyondskool Upskilling Academy seeks a dynamic Marketing & Brand Manager to lead end-to-end marketing, brand-building, and admissions growth across Preschool, High School, and BeyondSkool verticals.

The ideal candidate will bring education marketing expertise to drive brand positioning, hyperlocal visibility, and digital performance, bridging Academics, Admissions, and Business for measurable enrolment growth and brand equity.

Qualifications

6–12 years of marketing experience in education/edtech preferred.
Strong experience in admissions-driven marketing and lead generation.
Deep understanding of parent decision journey and local market dynamics.

Responsibilities

Own and drive admissions funnel: inquiry to enrollment.
Plan and execute admission campaigns aligned with academic cycles.
Design catchment-area-focused marketing strategies and events.
Lead digital marketing initiatives across Google Ads, Meta, and YouTube.
Track ROI and optimize campaigns; manage budgets and vendors.

Skills

Marketing strategy

Lead generation

Digital marketing

Analytics

Stakeholder management

Tools

Google Ads

Meta (Facebook/Instagram)

YouTube

SEO

Website optimization

Job description

Beyondskool Upskilling Academy Job Description

Position Title: Marketing & Brand Manager – Preschool, High School & BeyondSkool

Job Type: Full-time, Permanent

Website: https://rise-school.vercel.app/

Beyondskool - https://gobeyondskool.com/

Location: Santacruz, Mumbai

Timings: 9:00 AM – 6:00 PM

Work Mode: 5 days from office + Half-day WFH on Saturdays

Salary Range: Hike on last drawn (based on experience & interview performance)

Role Overview

We are seeking a dynamic and strategic Marketing & Brand Manager to lead end-to-end marketing, brand building, and admissions growth across Preschool, High School, and BeyondSkool verticals.

The ideal candidate will bring strong expertise in education marketing, with the ability to drive brand positioning, hyperlocal visibility, digital performance, and admissions conversion. This role will act as a bridge between Academics, Admissions, and Business, ensuring marketing efforts translate into measurable enrolment growth and brand equity. We have tie-up’s with more then 100 school’s in Mumbai, Pune, Hyderabad, Bangalore, Jaipur, Delhi & Chennai

Roles & Responsibilities

1. Brand Strategy & Positioning

Develop and implement a strong brand positioning strategy across Preschool, K-12, and BeyondSkool verticals
Ensure consistency in brand identity, communication, and visual representation across all platforms and campuses
Define and communicate the school’s value proposition (curriculum, pedagogy, outcomes)
Conduct competitor benchmarking and market research within the education ecosystem
Build strong recall and trust among parent communities

2. Admissions-Focused Marketing (CORE FOCUS)

Own and drive the entire admissions funnel: Inquiry Lead Walk-in Conversion Enrollment
Plan and execute admission campaigns aligned with academic cycles
Work closely with Admissions / Parent Relationship Managers to improve conversion ratios
Track daily/weekly admission metrics and optimize campaigns accordingly
Drive initiatives to increase walk-ins, campus visits, and closures

3. Hyperlocal Marketing & Outreach

Design and execute catchment-area-focused marketing strategies
Plan and manage:
- Society activations, kiosks, and local events
- Corporate tie-ups and referral programs
- School outreach programs, workshops, and engagement activities
Build strong visibility in key micro-markets and target geographies
Strengthen partnerships with local communities and parent networks

4. Digital Marketing & Lead Generation

Lead digital marketing initiatives across:
- Google Ads, Meta (Facebook/Instagram), YouTube
- SEO, website optimization, and landing pages
Drive performance marketing campaigns with focus on CPL & CPA optimization
Manage lead generation funnels and improve lead quality
Work closely with agencies and internal teams for execution and optimization

5. Content & Communication Strategy

Oversee development of high-impact content including:
- Social media campaigns, videos, testimonials, and reels
- Website, brochures, newsletters, and admission kits
Drive storytelling around student achievements, faculty expertise, and school culture
Ensure all communication aligns with brand tone and academic philosophy

6. Events, PR & Parent Engagement

Plan and execute:
- Open houses, orientation programs, annual events
- Academic showcases and campus experience initiatives
Enhance parent journey from inquiry to enrollment
Manage PR activities and brand visibility initiatives
Drive parent engagement and referral programs

7. Multi-Vertical & Expansion Support

Support marketing initiatives for new school launches and expansions
Contribute to growth of BeyondSkool and allied programs
Ensure alignment and synergy across all verticals
Assist in market entry strategies and new geography expansion

8. Stakeholder & Team Management

Collaborate with:
- Academic teams (Principals, Coordinators)
- Admissions and Counselling teams
- Leadership and operations teams
Manage external agencies, vendors, and partners
Guide and mentor internal marketing team members

9. Budgeting & ROI Management

Plan and manage annual marketing budget (aligned with AOP)
Allocate spends across digital, offline, and branding initiatives
Track ROI and optimize campaigns for better performance
Ensure cost-effective utilization of marketing resources

10. Analytics & Reporting

Track and analyze:
- Leads, conversions, walk-ins, admissions
- Campaign performance and ROI
Prepare weekly/monthly dashboards for leadership
Use data insights to continuously improve marketing effectiveness

Preferred Candidate Profile