Marketing Executive

Orion; Kamrup Metropolitan; On-site; INR 600,000 - 900,000; Full time

Job summary

Orion in India is seeking a seasoned Marketing Lead for education programs to drive campaigns for degree and certificate bundles, generate qualified leads through on-ground and institutional marketing, and support admissions with program-specific collaterals.

You will run campaigns, coordinate with agencies, manage college visits and education fairs, shape program positioning, and oversee CRM data, lead tracking, and campaign ROI.

Qualifications

• 14+ years of experience in education marketing / edtech / training institutes preferred.
• Freshers with strong digital marketing exposure may be considered.

Responsibilities

• Execute marketing campaigns for degree + certificate bundled programs (UG/PG).
• Generate qualified leads through on-ground, and institutional marketing.
• Support admissions teams with program-specific marketing collaterals.
• Coordinate with agencies for lead generation, creatives, and media planning.
• Support college visits, school outreach, education fairs, seminars, and webinars; corporate visits.
• Assist in organizing career counselling sessions, open houses, and admission events.
• Coordinate hoardings, print ads, radio, and local marketing initiatives.
• Communicate the value proposition of bundled offerings (degree + certificates).
• Highlight career outcomes, placements, internships, and industry alignment.
• Ensure consistent messaging across all marketing channels.
• Ensure leads are captured, tagged, and tracked correctly in the CRM.
• Coordinate with admissions counsellors to improve lead-to-enrolment conversion.
• Track daily, weekly, and monthly marketing performance metrics.
• Prepare basic reports on lead quality, CPL, and campaign ROI.
• Track competitor programs, pricing, offers, and messaging.
• Collect market feedback from counsellors, students, and partners.
• Share insights to refine campaigns and program positioning.

Job description

Key Responsibilities

1. Marketing & Lead Generation

• Execute marketing campaigns for degree + certificate bundled programs (UG/PG).
• Generate qualified leads through on-ground, and institutional marketing.
• Support admissions teams with program-specific marketing collaterals.
• Coordinate with agencies for lead generation, creatives, and media planning.

2. Campaign Execution

• Support college visits, school outreach, education fairs, seminars, and webinars.corporate visits
• Assist in organizing career counselling sessions, open houses, and admission events.
• Coordinate hoardings, print ads, radio, and local marketing initiatives.

3. Program Marketing & Positioning

• Communicate the value proposition of bundled offerings (degree + certificates).
• Highlight career outcomes, placements, internships, and industry alignment.
• Ensure consistent messaging across all marketing channels.

4. CRM, Data & Funnel Support

• Ensure leads are captured, tagged, and tracked correctly in the CRM.
• Coordinate with admissions counsellors to improve lead-to-enrolment conversion.
• Track daily, weekly, and monthly marketing performance metrics.
• Prepare basic reports on lead quality, CPL, and campaign ROI.

5. Market Intelligence

• Track competitor programs, pricing, offers, and messaging.
• Collect market feedback from counsellors, students, and partners.
• Share insights to refine campaigns and program positioning.

Preferred candidate profile

• Number of qualified leads generated
• Cost per lead (CPL)
• Campaign ROI
• Event participation & lead yield
• Lead-to-enrolment conversion support
• Brand visibility metrics

-14 years of experience in education marketing / edtech / training institutes preferred.

-Freshers with strong digital marketing exposure may be considered