Marketing Manager

Fireblaze AI School; Nagpur District; On-site; INR 2,678,000 - 4,464,000; Full time

Job summary

Fireblaze Technologies in Nagpur seeks a marketing leader to design and execute our growth strategy for education programs.

You will lead campaigns, measure performance, collaborate with Sales and Academic teams, and optimize spend across Google and Meta to generate qualified leads and enrollments.

Join a fast-scaling edtech company and drive data-driven decisions to boost program uptake.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years in marketing, preferably lead generation or performance marketing.
• Proven track record generating leads for B2C or educational programs.
• Proficiency in Google Ads, Meta Ads and Google Analytics.
• Ability to multi-task and manage multiple campaigns.

Responsibilities

• Define and execute the marketing and communication activities according to the plan.
• Coordinate all marketing activities to generate qualified leads for programs.
• Collaborate with Sales and Academics to promote course offerings.
• Inform clients and prospects of products and services through digital strategies.
• Track performance of campaigns and provide monthly ROI reports.
• Manage ad spend across Google Ads, Meta and other channels (₹2,00,000–4,00,000/month).
• Optimize the conversion funnel from leads to enrollments.
• Mentor and manage social media and content team members.

Skills

Lead generation

Performance marketing

Campaign management

Data-driven mindset

Communication skills

Multi-tasking

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

Google Analytics

CRM systems

SEO basics

Email marketing tools

Job description

Fireblaze Technologies is an AI-driven edtech company based in Nagpur offering industry-focused training programs in Data Science, Full Stack Development, and AI/ML. We operate across three branches and are scaling our student enrollment to achieve aggressive growth targets.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate qualified leads for our programs
• Collaborate with other teams (Sales, Academics) to promote our course offerings
• Inform clients and prospects of products and services through creative digital marketing strategies
• Track performance of all marketing campaigns and provide monthly ROI reports
• Manage ad spend across Google Ads, Meta, and other digital channels (₹2,00,000–4,00,000/month budget)
• Optimize conversion funnel from leads to office visits to enrollments
• Mentor and manage social media and content team members

Requirements

Qualification

• Bachelor's degree or equivalent professional experience
• 3+ years' experience in marketing, preferably in lead generation or performance marketing
• Proven track record generating leads for B2C or educational programs
• Proficiency in digital marketing platforms (Google Ads, Meta Ads, Google Analytics)
• Ability to multi-task and manage multiple campaigns simultaneously
• Strong verbal, written, and organizational skills
• Data-driven mindset with ability to track, analyze, and report on KPIs

Preferred Qualifiations

• Experience in edtech, online learning, or student recruitment
• Familiarity with CRM systems
• Experience with content creation and copywriting
• Knowledge of SEO and email marketing