Marketing Manager

Zoho; Nagpur District; On-site; INR 2,232,000 - 4,464,000; Full time

Job summary

Fireblaze Technologies, an AI-driven edtech company based in Nagpur, seeks a Marketing Lead to shape and execute our marketing strategy for its programs.

You will lead campaigns, collaborate with Sales and Academics, manage ad spend and track ROI to drive qualified leads and enrollments.

Ideal candidates hold a Bachelor’s degree with 3+ years in marketing, proven lead generation for educational programs, strong communication, and a data-driven mindset.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years' experience in marketing, preferably in lead generation or performance marketing.
• Proven track record generating leads for B2C or educational programs.
• Ability to multi-task and manage multiple campaigns simultaneously.
• Strong verbal, written, and organizational skills.
• Data-driven mindset with ability to track, analyze, and report on KPIs.

Responsibilities

• Define and execute the marketing and communication activities according to our marketing plan.
• Coordinate all marketing activities to generate qualified leads for our programs.
• Collaborate with other teams (Sales, Academics) to promote our course offerings.
• Inform clients and prospects of products and services through creative digital marketing strategies.
• Track performance of all marketing campaigns and provide monthly ROI reports.
• Manage ad spend across Google Ads, Meta, and other digital channels (₹2,00,000–4,00,000/month budget).
• Optimize conversion funnel from leads to office visits to enrollments.
• Mentor and manage social media and content team members.

Skills

Marketing strategy

Lead generation

Performance marketing

Campaign management

Data analysis

Education

Bachelor's degree

Tools

CRM systems

Google Ads

Meta Ads

Content creation

Job description

Fireblaze AI School is a part of Fireblaze Technologies which was started in April 2018 with a Vision to Up-Skill and Train in emerging technologies. Mission Statement “To Provide Measurable & Transformational Value To Learners Career” Vision Statement ““To Be The Most Successful & Respected Job-Oriented Training Provider Globally.” We Focus widely on creating a huge digital impact. Hence Our Strong Presence over Digital Platforms are a must have thing for use. Below Are the links to all the social media channels.

Fireblaze Technologies is an AI-driven edtech company based in Nagpur offering industry-focused training programs in Data Science, Full Stack Development, and AI/ML. We operate across three branches and are scaling our student enrollment to achieve aggressive growth targets.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Define and executethe marketing and communication activities according to our marketing plan
  
• Coordinate all marketing activitiesto generate qualified leads for our programs
  
• Collaborate with other teams(Sales, Academics) to promote our course offerings
  
• Inform clients and prospectsof products and services through creative digital marketing strategies
  
• Track performanceof all marketing campaigns and provide monthly ROI reports
  
• Manage ad spendacross Google Ads, Meta, and other digital channels (₹2,00,000–4,00,000/month budget)
  
• Optimize conversion funnelfrom leads to office visits to enrollments
  
• Mentor and managesocial media and content team members
  

Requirements

Qualification

• Bachelor's degreeor equivalent professional experience
  
• 3+ years' experiencein marketing, preferably in lead generation or performance marketing
  
• Proven track recordgenerating leads for B2C or educational programs
  
• Ability to multi-taskand manage multiple campaigns simultaneously
  
• Strong verbal, written, and organizational skills
  
• Data-driven mindsetwith ability to track, analyze, and report on KPIs
  

Preferred Qualifiations

• Experience in edtech, online learning, or student recruitment
  
• Familiarity with CRM systems
  
• Experience with content creation and copywriting