Senior Marketing Manager

MNR University; Hyderabad; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

MNR University in Hyderabad seeks an experienced Senior Marketing Manager to lead the university's marketing strategy, brand positioning, admissions campaigns, and promotional activities across offline and online channels.

The ideal candidate has 10+ years in marketing, strong leadership, and expertise in digital and offline reach. MBA is preferred and prior education-sector experience is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or Mass Communication; MBA preferred.
• Minimum 10 years of relevant marketing experience.
• Experience in reputed universities or educational institutions.
• Strong knowledge of both offline and online marketing.

Responsibilities

• Develop and implement comprehensive marketing strategies to strengthen the university brand.
• Plan annual marketing calendars aligned with institutional goals.
• Drive offline campaigns (print, hoardings, events) and digital campaigns (Google, Meta, YouTube).
• Lead admissions marketing and improve enquiry-to-admission conversion.
• Set targets, monitor performance, and manage budgets and teams.

Skills

Strategic marketing leadership

Digital marketing

SEO

Brand management

Student recruitment

Communication

Team management

Budget planning

Education

Bachelor's degree in Marketing / Business Administration / Mass Communication

MBA in Marketing (preferred)

Tools

Google Ads

SEO Tools

Social Media Platforms

Job description

Industry Preference: Reputed Universities / Educational Institutions

Job Type: Full-Time

Job Summary

MNR University is looking for an experienced and result-oriented Senior Marketing Manager to lead and drive the university's overall marketing strategy, brand positioning, student admissions, and promotional activities.

The ideal candidate should have a minimum of 10 years of experience in both offline and online marketing, including digital marketing, SEO, brand management, and student recruitment, preferably in reputed universities or educational institutions.

The candidate must possess excellent communication, leadership, strategic planning, and team management skills.

Key Responsibilities:

1. Strategic Marketing & Brand Management

• Develop and implement comprehensive marketing strategies to strengthen the university's brand image.
• Plan and execute annual marketing plans aligned with institutional goals.
• Build brand awareness and positioning among students, parents, and academic communities.
• Identify new marketing opportunities to increase university visibility and reach.

2. Offline Marketing

• Plan and execute offline marketing campaigns, including:
• Newspaper and print advertisements.
• Hoardings, banners, and outdoor advertising.
• Education fairs and exhibitions.
• School and college outreach programs.
• Seminars, workshops, and promotional events.
• Develop relationships with schools, junior colleges, educational consultants, and other institutions.
• Coordinate with advertising agencies, media houses, and vendors.
• Develop and manage digital marketing campaigns across Google, Meta (Facebook and Instagram), YouTube, and other relevant platforms.
• Drive website traffic, student enquiries, and admissions through digital campaigns.
• Manage SEO, SEM, Google Ads, social media marketing, and content marketing.
• Improve university website search engine rankings and online visibility.
• Monitor campaign performance, lead generation, conversion rates, and ROI.
• Implement effective digital strategies to improve student engagement and admissions.

4. Admissions & Lead Generation

• Develop marketing initiatives to generate quality student leads and increase admissions.
• Work closely with the admissions team to improve enquiry-to-admission conversion.
• Monitor lead quality, campaign effectiveness, and admission targets.
• Develop innovative promotional strategies to attract prospective students.
• Lead and manage the marketing team, including digital marketing and offline marketing professionals.
• Set clear targets, monitor performance, and ensure timely execution of marketing activities.
• Coordinate with internal departments, management, and external agencies.
• Prepare regular marketing performance reports for senior management.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. MBA in Marketing will be preferred.
• Minimum 10 years of relevant marketing experience.
• Mandatory experience in reputed universities, colleges, or educational institutions.
• Strong expertise in both offline and online marketing.
• Excellent knowledge of Digital Marketing, SEO, SEM, Google Ads, and Social Media Marketing.
• Proven experience in brand building and student lead generation.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Excellent leadership, team management, and strategic planning abilities.
• Ability to manage multiple campaigns, budgets, and marketing teams.

Key Performance Indicators (KPIs)

• Increase in university brand awareness and visibility.
• Growth in student enquiries and qualified leads.
• Improvement in admission conversion rates.
• Digital marketing campaign ROI.
• Website traffic and SEO ranking improvements.
• Successful execution of offline marketing campaigns.
• Achievement of annual marketing and admission targets.