Marketing Manager-Admissions

Rathinam College; Coimbatore District; On-site; INR 550,000 - 900,000; Full time

Job summary

A higher education institution located in Tamil Nadu is looking for an Admission Marketing Manager responsible for planning and executing marketing strategies to enhance student admissions. This role involves generating leads, enhancing brand visibility, and collaborating with various teams. Candidates should hold a Bachelor's degree in Marketing or related fields, with an MBA preferred. Experience in education marketing and strong communication skills are essential for success in this role.

Qualifications

• 3–6 years of experience in admission marketing or education sales.
• Ability to work with targets and deadlines.
• Strong strategic thinking and problem-solving capabilities.

Responsibilities

• Plan and implement admission marketing strategies.
• Generate and track student leads through various channels.
• Manage digital marketing activities and coordinate with admission counselors.
• Prepare marketing reports and analyze admission data.

Skills

Communication skills

Interpersonal skills

Analytical skills

Problem-solving skills

Team coordination

Education

Bachelor’s degree in Marketing, Management, Business Administration

MBA (Marketing)

Tools

Digital marketing tools

Lead management systems

Job description

The Admission Marketing Manager is responsible for planning, executing, and managing marketing strategies to increase student admissions. The role focuses on lead generation, brand visibility, and conversion, working closely with admissions, digital marketing, and outreach teams.

Key Responsibilities

Plan and implement admission marketing strategies to achieve enrollment targets

Generate, track, and convert student leads through online and offline channels

Coordinate with admission counselors to improve lead conversion rates

Manage digital marketing activities (social media, campaigns, ads, website leads)

Organize and oversee school visits, seminars, fairs, roadshows, and events

Develop promotional materials (brochures, creatives, presentations)

Monitor and analyze admission data, campaign performance, and ROI

Build and maintain relationships with schools, agencies, and partners

Ensure consistent branding and messaging across all platforms

Prepare daily, weekly, and monthly admission & marketing reports

Qualifications

Bachelor’s degree in Marketing, Management, Business Administration, or related field

MBA (Marketing) preferred

Experience in education marketing/admissions is an added advantage

Experience

3–6 years of experience in admission marketing, education sales, or marketing management

Strong communication and interpersonal skills

Knowledge of digital marketing tools and lead management systems

Ability to work with targets and deadlines

Analytical and reporting skills

Team coordination and leadership abilities

Strategic thinking and problem-solving skills

Key Performance Indicators (KPIs)

Lead generation and conversion rate

Campaign performance and ROI

Brand visibility and outreach effectiveness