Director - Marketing & Admissions

Fyndbridge Consulting Services; Sikar; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Fyndbridge Consulting Services seeks a seasoned admissions and marketing leader to drive university-wide enrollment strategy across Rajasthan, Delhi-NCR and neighboring markets. You will develop annual intake plans, set school targets, manage budgets and coordinate conversion initiatives.

You will lead a cross-functional team, oversee CRM and analytics dashboards, collaborate with media and agencies, and translate programs into compelling communications for students and parents while ensuring

Qualifications

• Master's degree in Management, Marketing, Communications, Higher Education or a related discipline; an MBA is preferred.
• Additional exposure to higher-education administration, digital marketing or institutional strategy is desirable.
• Experience 15+ years of progressive experience in admissions/marketing leadership.

Responsibilities

• Develop annual intake plans, school targets, market priorities, budgets and conversion strategies.
• Build recruitment pipelines across Rajasthan, Delhi-NCR, Haryana, Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat and other high-potential markets.
• Translate women''s-university proposition into compelling communication for students and parents.
• Establish rigorous tracking from enquiry through counselling, application, offer, fee payment and enrolment; improve lead response and conversion discipline.
• Strengthen brand consistency across schools, websites, social platforms, prospectus materials, presentations, events, campus collateral and third-party communication.
• Own marketing analytics and dashboards covering reach, traffic, engagement, lead generation, cost per lead, lead quality, application contribution, conversion, CAC/ROI and campaign effectiveness.
• Commission and use market research, competitor intelligence, student/parent insights and programme-level demand signals to improve positioning and investment decisions.
• Lead agency, media, creative, PR, digital and production partners; establish briefs, SLAs, performance reviews and commercial discipline.
• Build a strong internal marketing team covering brand, digital/performance, content/social, design, communications and marketing operations as required.
• Lead admissions managers, counsellors, field teams, call-centre/tele-counselling resources and external agencies.
• Track CPL, CPA, conversion rates, yield, source-wise ROI, scholarship impact and overall acquisition economics.
• Provide the Vice‑Chancellor and senior leadership with clear weekly/monthly dashboards, forecasts, risks and corrective actions.

Education

Master's degree in Management, Marketing, Communications, Higher Education or a related discipline; an MBA is preferred.

Job description

Key Responsibilities

• University-wide Enrollment Strategy: Develop annual intake plans, school-wise targets, market priorities, budgets and conversion strategies.


• National & Regional Outreach: Build recruitment pipelines across Rajasthan, Delhi-NCR, Haryana, Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat and other high-potential markets.


• Women-focused Positioning: Translate MUST's distinctive women\'s-university proposition into compelling communication for students and parents while maintaining programme-level differentiation.

Admissions Funnel & CRM:

Establish rigorous tracking from enquiry through counselling, application, offer, fee payment and enrolment; improve lead response and conversion discipline.

• Strengthen brand consistency across schools, websites, social platforms, prospectus materials, presentations, events, campus collateral and third-party communication.


• Own marketing analytics and dashboards covering reach, traffic, engagement, lead generation, cost per lead, lead quality, application contribution, conversion, CAC/ROI and campaign effectiveness.


• Commission and use market research, competitor intelligence, student/parent insights and programme-level demand signals to improve positioning and investment decisions.


• Lead agency, media, creative, PR, digital and production partners; establish briefs, SLAs, performance reviews and commercial discipline.


• Build a strong internal marketing team covering brand, digital/performance, content/social, design, communications and marketing operations as required.

• Team & Agency Leadership: Lead admissions managers, counsellors, field teams, call-centre/tele-counselling resources and external agencies.


• Budget & Performance Management: Track CPL, CPA, conversion rates, yield, source-wise ROI, scholarship impact and overall acquisition economics.


• Leadership Reporting: Provide the Vice‑Chancellor and senior leadership with clear weekly/monthly dashboards, forecasts, risks and corrective actions.

• Candidate Profile Qualifications Master\'s degree in Management, Marketing, Communications, Higher Education or a related discipline; an MBA is preferred. Additional exposure to higher-education administration, digital marketing or institutional strategy is desirable.

• Experience 15+ years of progressive experience in