Digital Marketing Manager

Uttaranchal University; Dehradun; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Uttaranchal University is seeking a Digital Marketing Manager to lead the university's online presence and demand-generation campaigns across major platforms. The role requires strategic thinking, data-driven decision-making and strong communication with cross-functional teams.

The ideal candidate has 4–5 years of hands-on digital marketing experience, with proficiency in social media, SEO, ORM, GEO targeting, and paid campaigns on Google and Meta.

Qualifications

• Bachelor's or Master's degree in any stream required.
• 4–5 years hands-on digital marketing experience.
• Strong skills in social media management, SEO, ORM, and paid advertising.

Responsibilities

• Oversee the university's online presence across Instagram, Facebook, LinkedIn, YouTube and X.
• Coordinate with admissions on lead tracking, CRM data and feedback for better lead-to-admission conversion.
• Plan, set up, budget and optimize campaigns for performance across channels.

Skills

Social media management

SEO

GEO targeting

ORM

Performance marketing

Campaign budgeting

Analytics

Education

Bachelor's or Master's degree

Tools

Google Ads

Meta Ads Manager

LeadSquared

Meritto

Extra Edge

Job description

Uttaranchal University looking for Digital Marketing Manager

Qualification Required: Bachelor's or Master's in any stream.

Minimum 4-5 years of hands on experience in digital marketing. Working knowledge of Social Media Management, SEO, GEO, ORM and Performance Marketing. Hands on experience with GoogleAds and Meta Ads Manager- campaign setup, budgeting and optimisation. Oversee the university's presence across Istagram, Facebook, LinkedIn, You tube and X. Coordinate with the admissions team on lead tracking, CRM data and feedback for better lead-to-admission conversion.

Strong communication, presentation, organisational and project management abilities; able to handle multiple campaigns and deadlines. Analytical , data driven and solution preferred. Prior experience in digital marketing for a University, college or higher education institution is strongly preferred. Exposure to admission - cycle campaigns, lead management and CRM platforms(Extra Edge, Meritto, LeadSquared).