Senior Manager-Digital Marketing

Chandigarh University; Mohali, Lucknow; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Chandigarh University is seeking aSenior Manager Digital Marketing to lead integrated digital strategies for its Lucknow Campus. The ideal candidate will drive 360-degree marketing, performance campaigns, SEO, social media, and data-driven optimization to boost inquiries and brand visibility.

The role requires strategic leadership to strengthen digital presence, coordinate cross-functional teams, and deliver measurable marketing ROI across platforms.

Qualifications

• Minimum 12 years in digital marketing, integrated marketing, or performance marketing.
• Experience in education, higher education, EdTech, or large-scale consumer-facing sectors preferred.
• Proven track record of managing multi-channel digital campaigns with measurable outcomes.
• Led teams, managed agencies, and coordinated cross-functional initiatives.
• Translate business objectives into measurable digital marketing strategies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with institutional goals and student recruitment objectives.
• Plan and execute integrated campaigns across digital platforms to maximize reach, engagement, and conversions.
• Identify emerging digital trends, technologies, and audience insights to strengthen marketing effectiveness.
• Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, etc., ensuring lead quality and ROI.
• Lead SEO initiatives and oversee website performance, landing pages, and conversion funnels.
• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other platforms.
• Plan influencer campaigns and online reputation management; monitor online sentiment and engagement.
• Track KPIs with GA4, GSC, GTM; prepare performance reports with actionable recommendations.

Skills

360-degree marketing

Performance marketing

SEO

Social media

Content strategy

Analytics

Leadership

ROI optimization

Google Analytics 4

Tools

Google Ads

Meta Ads Manager

Google Search Console

Google Tag Manager

Job description

Job Summary

Chandigarh University is looking for an experienced and results-driven Senior Manager Digital Marketing to lead and execute integrated digital marketing strategies for its Lucknow Campus. The ideal candidate will have strong expertise in 360-degree digital marketing, performance marketing, SEO, social media, website optimization, influencer marketing, and data-driven campaign management, preferably within the education or higher education sector.

The role requires a strategic thinker with strong leadership capabilities who can strengthen digital visibility, enhance brand engagement, drive quality student enquiries, and optimize digital marketing performance across platforms.

Key Responsibilities

1. 360-Degree Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with institutional goals, brand positioning, and student recruitment objectives.


• Plan and execute integrated campaigns across digital platforms to maximize reach, engagement, and conversions.


• Identify emerging digital trends, technologies, and audience insights to strengthen marketing effectiveness.

2. Performance Marketing & Lead Generation

• Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital platforms.


• Drive quality lead generation while optimizing cost per lead, conversion rates, and overall campaign ROI.


• Monitor campaign performance and implement data-backed strategies to improve lead quality and marketing efficiency.

3. Search Engine Optimization (SEO) & Website Management

• Lead on-page, off-page, technical, and local SEO initiatives to improve organic rankings and website traffic.


• Oversee website performance, landing page optimization, user experience, content structure, and conversion funnels.


• Work on website analytics, keyword strategy, organic visibility, and search performance improvement.

4. Social Media & Content Marketing

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.


• Oversee digital content planning, campaign creatives, video marketing, reels, and audience engagement initiatives.


• Ensure consistency in brand communication and alignment with institutional marketing objectives.

5. Influencer Marketing & Online Reputation Management

• Plan and execute influencer and creator-led campaigns to enhance brand awareness, credibility, and audience engagement.


• Monitor online brand sentiment, reviews, and digital conversations.


• Develop strategies for online reputation management (ORM), community engagement, and brand perception improvement.

6. Analytics, Reporting & Optimization

• Track and analyze KPIs, including website traffic, lead generation, CPL, conversion rates, organic rankings, engagement, and campaign ROI.


• Use tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and marketing dashboards to measure performance.


• Prepare periodic performance reports and provide actionable recommendations to improve campaign outcomes.

7. Team Leadership & Stakeholder Management

• Lead and mentor digital marketing professionals and coordinate with creative, content, admissions, branding, and external agency teams.


• Manage campaign planning, execution timelines, and cross-functional deliverables.


• Ensure effective utilization of marketing resources and timely delivery of business objectives.

Required Skills & Expertise

• Strong expertise in 360-degree digital marketing and integrated campaign management.


• Hands-on experience in performance marketing, paid media, and lead generation.


• In-depth understanding of SEO, SEM, social media marketing, website optimization, and content strategy.


• Experience in influencer marketing, ORM, video marketing, and digital brand building.


• Proficiency in Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and related analytics tools.


• Strong understanding of conversion rate optimization, marketing funnels, attribution, and campaign ROI.


• Excellent analytical, communication, leadership, and stakeholder management skills.


• Ability to translate business objectives into measurable digital marketing strategies.

Eligibility Criteria

• Minimum 12 years of relevant experience in digital marketing, integrated marketing, or performance marketing.


• Experience in the education, higher education, EdTech, or other large-scale consumer-facing sectors will be preferred.


• Proven track record of managing multi-channel digital campaigns and delivering measurable marketing outcomes.


• Demonstrated experience in leading teams, managing agencies, and coordinating cross-functional initiatives.

Key Performance Indicators (KPIs)

• Growth in qualified digital enquiries and lead quality.


• Improvement in website traffic, organic visibility, and search rankings.


• Optimization of cost per lead and overall campaign ROI.


• Improvement in landing page conversion rates and digital funnel performance.


• Growth in social media engagement and digital brand visibility.


• Effective execution of campaigns and team performance against defined targets.

Ideal Candidate Profile:

A strategic, digitally savvy marketing leader with strong execution capabilities, analytical thinking, and the ability to build scalable digital marketing initiatives that strengthen Chandigarh University's brand presence and support student recruitment objectives.