Marketing Lead

Physics Wallah Pvt. Ltd.; Lucknow; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Physics Wallah Pvt. Ltd. is seeking a School Marketing Lead to drive brand presence and student admissions for The Gurukulam School in Lucknow. You will plan and execute ATL/BTL campaigns, build community relationships, and guide the field marketing team to achieve enrollment targets.

The role requires 5–8 years of marketing experience in education, strong leadership, and a proven ability to manage campaigns and budgets for local market development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and implement marketing strategies to promote the school and achieve admission targets.
• Lead ATL and BTL activities, including outdoor advertising and local promotions.
• Identify catchment areas to boost visibility and enrollment.
• Build relationships with parents, preschools, schools, housing societies, and communities.
• Plan admission campaigns, school fairs, open houses, events, and outreach.
• Drive lead generation and coordinate with admissions to improve conversions.
• Monitor campaign performance and marketing effectiveness.
• Collaborate with management to align initiatives with goals.
• Ensure consistent brand communication across offline channels.

Skills

Marketing strategy

Lead generation

Team leadership

Budget management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing

Job description

Location: The Gurukulam School, Lucknow

Job Summary:

Lead and execute school marketing strategies to strengthen brand presence, drive student admissions, and expand the school's reach in the local market. The role involves planning ATL and BTL campaigns, leading field marketing initiatives, building community relationships, and driving enrollment growth.

Key Responsibilities:

• Develop and implement marketing strategies to promote the school and achieve admission targets.
• Lead ATL and BTL marketing activities, including outdoor advertising, hoardings, banners, pamphlet distribution, and local promotions.
• Identify potential catchment areas and develop strategies to increase school visibility and student enrollment.
• Build and maintain relationships with parents, preschools, schools, coaching centers, housing societies, and local communities.
• Plan and execute admission campaigns, school fairs, open houses, educational events, and community outreach programs.
• Drive lead generation and coordinate with the admissions team to improve lead conversion and enrollment.
• Conduct competitor analysis and market research to identify growth opportunities.
• Manage marketing budgets, campaign planning, vendor coordination, and promotional activities.
• Lead and coordinate the marketing team to ensure timely execution of campaigns and field activities.
• Monitor campaign performance, lead generation, admission conversions, and marketing effectiveness.
• Collaborate with school management to align marketing initiatives with institutional goals.
• Ensure consistent brand communication across all offline marketing channels.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-8 years of experience in marketing, preferably in school education or the education sector.
• Proven experience in planning and executing offline ATL and BTL marketing campaigns.
• Experience in school admissions marketing, student enrollment, and local market development.
• Prior experience in leading marketing teams and managing multiple campaigns.
• Strong understanding of lead generation, admission funnels, and conversion strategies.
• Experience in budget management, vendor coordination, and campaign performance tracking.
• Excellent communication, leadership, negotiation, and stakeholder management skills.
• Strong analytical, planning, and execution abilities.
• Willingness to travel locally for market visits and school promotion activities across Lucknow.